Park Jeong-bu, Chairman of Asung Daiso, Receives EY Best Entrepreneur Award in the Master Category
Adhering to the uniform price principle for 30 years since the first store in 1997... 2025 sales: 4.53 trillion won
Quick Look
- Asung Daiso Chairman Park Jeong-bu won the 20th EY Best Entrepreneur Award in the Master category.
- Chairman Park, who has adhered to the principle of uniform price distribution for nearly 30 years since the first store in 1997, expanded logistics infrastructure by investing about 400 billion won in Sejong and Yangju Hub Centers, and recorded sales of 4.53 trillion won in 2025.
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Why It Matters
Asung Daiso has maintained the principle of uniform price distribution for nearly 30 years since opening its first store in 1997. The EY Best Entrepreneur Award, hosted by EY Hanyoung, honors entrepreneurs who change the world with innovation and passion.
Asung Daiso announced on the 11th that Chairman Park Jeong-bu won the master category of the '20th EY Best Entrepreneur Award'.
The EY Best Entrepreneur Award, hosted by accounting and consulting firm EY Hanyoung, honors entrepreneurs who change the world with innovation and passion, and the awards ceremony was held the day before.
The Master category award is given to entrepreneurs who have contributed to industrial development based on management performance and entrepreneurial spirit.
Chairman Park Jeong-bu has led Asung Daiso based on the consistent management principle of ‘equal price distribution’ for nearly 30 years since opening its first store in 1997.
In order to respond to the demand for online and offline logistics, approximately 400 billion won was invested in the construction of the Sejong Hub Center, and infrastructure investment has continued, including the start of construction of the Yangju Hub Center in October of this year.
Asung Daiso recorded sales of 3.46 trillion won in 2023 and 4.53 trillion won in 2025.
Chairman Park Jeong-bu said, “Aseong Daiso was able to grow thanks to the continued interest and support of customers,” and added, “We will strengthen our product supply system by investing in logistics infrastructure such as Sejong and Yangju Hub Centers, and strive to become a trusted ‘national store’ by growing with the local community and partners.”
Open Questions
- When is the expected completion date for Sejong Hub Center and Yangju Hub Center?
- Are there any plans for Asung Daiso to be listed?





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