
Formula 1 CEO Stefano Domenicali discusses the transformation of the championship's global following at the ANFIA Motorsport Forum.
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Formula 1 is implementing a global expansion strategy focused on new markets and engaging younger audiences.
"Formula 1 now has 900 million fans around the world and in just a few years we have radically changed the profile of those who follow us: from a predominantly male audience we have moved to a female share of over 40%, while the average age has dropped from over 55 to less than 30 in some countries." This was stated by Stefano Domenicali, president and CEO of Formula 1, speaking in connection with the ANFIA Motorsport Forum in Milan.
"We are happy with the results, but precisely because things are going very well we must not sit back on our laurels", underlined Domenicali, explaining that "Formula 1 is no longer just a sporting platform, with racing at the centre, but is increasingly becoming an experiential platform, capable of keeping both historical fans and new generations connected". A transformation that has allowed us to attract new partners and conquer international markets. “We are just discovering the United States, while the Far East and China are key areas for our growth,” he added. According to Domenicali, success depends on the ability to "intercept the signals from the youth world and new market trends. Today the entire Formula 1 ecosystem has understood the direction to follow, from regulatory to sporting and commercial aspects. It is the only way to continue to be relevant in a world where competition is not just sporting", concluded Domenicali.

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