
AI-generated summary
Musinsa operates a fashion platform and introduces new products through collaboration with various brands. Eastpack has traditionally been known as a bag brand, but has now expanded its clothing line.
Musinsa announced on the 2nd that it has launched clothing products for the bag brand 'Eastpack' and selected singer Crush as its promotional model.
This is the first time that Eastpack has introduced clothing products beyond bags in Korea.
This collection consists of clothing such as lightweight down jackets, down vests, and parachute pants, as well as backpacks and accessories.
Musinsa is holding a special exhibition titled 'Crush's Layered Formula', offering up to 15% discount, and giving away t-shirts through a drawing among customers who write reviews.
A Musinsa official said, “In addition to selecting promotional models and developing new campaigns, we will support clothing products to settle in the market by linking them with exclusive sales through the Musinsa platform.”
AI outlook — possibilities, not facts
Musinsa is likely to expand its collaboration with Eastpack and launch additional clothing lines in the future.
Possible · Within months

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