
Apple is introducing new content identifiers and an 18+ age rating for dating and AI dating apps on the App Store.
AI-generated summary
Apple is introducing new rules to increase age ratings and content moderation of applications on the App Store.
Apple is introducing a new age limit for dating apps in the App Store. The company will ask developers more specifically about the content of their apps. Because the aim is to ensure that age ratings accurately reflect the real content of the application. The regulation also covers artificial intelligence dating applications with romantic content.
What questions will come for App Store dating apps?
Apple is adding new content identifiers to App Store Connect, the web-based management platform used by developers. The first asks whether the app is sharing the user's real-world location with another person or group. Therefore, location sharing will be declared directly.
The second descriptor covers dating characteristics. Developers will let you know if the app enables dating between real people. They will also need to indicate whether there is a virtual friend who engages the user in sexual or romantic content.
For this reason, applications that allow artificial intelligence friend relationships are also included in the scope. Moreover, the regulation concerns changes in existing applications as well as newly submitted applications.
What will the 18+ requirement change?
All applications that claim to contain dating and relationship content will be rated at least 18+ years of age. So the minimum age rating for these applications will be 18+. Thus, App Store dating apps will not appear in the store to users under the age of 18 if parents or guardians have restricted app content on the device.
However, the situation does not change if underage users who can see the application in the store try to buy or download it. Therefore, these people will be asked to prove to Apple that they are adults.
Location-sharing apps, on the other hand, will not be affected by age ratings in most regions. Some countries have special rules, though, because the rules vary by region. For example, Brazil requires a minimum age rating of 16+ for location-sharing apps.
How will the calendar work?
The new content descriptors will be visible in the management platform on November 16. However, developers will also answer two questions in the age rating survey when submitting a new application or making changes to an existing application. Thus, App Store dating apps will also be included in this survey.
First, the identifiers will be visible, then the developers will start filling out the survey. This step will be the first stage of work that must be completed by the deadline.
The deadline is January 12, 2027. Therefore, developers must answer both questions for all their applications by that date.
AI outlook — possibilities, not facts
New content descriptors will appear in the management platform on November 16.
Very likely · Within days
The deadline for developers to answer two questions for all apps is January 12, 2027.
Very likely · Within months

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