OLED screen may come to Galaxy A0x series

Samsung's cheapest phones, the Galaxy A0x series, may switch to OLED displays. According to a report from Korea, Samsung Display and its competitors are discussing producing 720p (HD) resolution OLED panels for low-priced phones. However, while this transition brings better screens to phones, it may also increase their prices.

What's behind the Galaxy A0x OLED plan

The tight situation of panel manufacturers is behind the plan. Because when premium phone shipments decreased, the number of OLED panels produced also decreased. It is stated that manufacturers are considering increasing sales again by relegating OLED to the cheap phone segment.

The logic is actually simple. When premium devices are shipped less, the demand for OLED panels declines. For this reason, manufacturers are looking for ways to offer the same panel to cheaper phones.

In addition to Samsung Display, Chinese BOE and Tianma are also mentioned in the report. Moreover, Samsung's display arm can sell low-cost OLED panels to any phone maker that wants them. For example, Oppo and Vivo are counted among possible customers.

Case in Galaxy A0x series

Samsung uses LCDs in very few Galaxy models today. Only the lowest priced Galaxy A0x phones have an LCD panel. The remaining models have AMOLED or more advanced screens.

If the production strategy changes as rumored, the series may soon switch entirely to OLED panels. Thus, there may be no LCD Galaxy models left in Samsung's catalogue. However, the report does not give a date for when this transition will occur.

Prices may rise

Due to memory supply issues, brands like Samsung and Apple are compensating for the loss of declining premium phone shipments by increasing their average selling prices. Market watchers say this method is unsustainable in the long run. For now, it is suitable for the upper segment.

The situation is different with budget phones. There is no room for Samsung to increase prices without providing more value to the customer. However, the OLED screen can provide this value.

Therefore, the average sales price of the Galaxy A0x OLED models is most likely expected to increase. It is unclear how much it will increase.

There is no official statement from Samsung on the subject. Neither the schedule nor the price impact of the transition have been clarified yet. Still, the possibility of a price increase concerns especially those looking for a budget phone.