Save money with supermarket apps: An annual test shows real savings
Quick Look
- The author tested supermarket apps such as Lidl Plus and dm for a year and achieved savings of 100.61 euros at Lidl and 58.32 euros at dm, mainly through coupons and payback points.
- However, he warns against making mistakes due to complex offers and advises only buying what you have planned and comparing prices.
AI-generated summary
Why It Matters
The author conducted a self-test using supermarket apps for a year to determine the actual savings. Receipts were evaluated and discounts analyzed.
Z+ (subscription content); Save money: I tested all supermarket apps for a year. This is what you need to know
For whom are the digital offers from Lidl, Rewe, dm and Co. worthwhile? When is there really something to be won? And what does my annual savings balance look like? This way, please.
From the column: The Penny Opera
Article summary
Supermarket apps save money, but they demand attention. The author evaluated a year's worth of receipts and came up with savings of 100.61 euros at Lidl and 58.32 euros at dm, mostly through coupons and Payback points. He then describes that apps with lots of offers, coupons that require activation and often complicated small print can also lead to mistakes. When asked, dm and Lidl emphasize that discounts are primarily given based on shopping carts and relevance, not simply based on longer usage or breaks in purchases. In the end, the author recommends only buying what you have planned, stocking up on stocks at good prices and always comparing offers with basic prices and other stores.
This summary was created using artificial intelligence. Occasionally errors may occur.
Over the weekend I tried to figure out how much I've saved in a year by using shopping apps. First I downloaded all the receipts from the Lidl app, then my AI assistant turned them into an Excel spreadsheet. The result: 100.61 euros. Of this, 41.57 euros are due to Lidl Plus and 59.04 euros are “from normal price advantages”. On 59 of my 82 purchases, ChatGPT reported, there was “at least some kind of discount.” Savings on the original value of the goods: 5.8 percent. But my favorite sentence from the little analysis was: “A particularly clear personal pattern is salmon.”
Automatic summary
These questions were created using artificial intelligence based on the article text. Occasionally errors may occur.
The article answers these questions:
How much does the author actually save with shopping apps?
How do coupons and personalized discounts work in supermarket apps?
What to Watch
AI outlook — possibilities, not facts
In the future, supermarket apps will rely more heavily on AI-supported personalization in order to offer discounts in an even more targeted manner.
Likely · Within months
Open Questions
- What is the average savings per user across all supermarket apps?
- How do personalized offers influence purchasing behavior in the long term?
- What role do data protection and user profiling play in these apps?



