Google has launched a new Chinese version of Gemini shopping function in Taiwan. Combined with the Google Shopping Map, you can get product carousel recommendations, cross-network price and specification comparison tables through daily conversations.
From searching for products, crawling to read reviews, to comparing prices and specifications on different e-commerce platforms, consumers often have to repeatedly switch between multiple web pages, spending a lot of time. In order to simplify the tedious shopping process, Google announced the launch of the Chinese version of Gemini shopping function in Taiwan. As long as the needs, budget and preferences are described in Chinese, AI can help recommend products, compare prices and specifications, making it easier for consumers to find products that meet their needs.
The most troublesome thing about online shopping may not be searching for products, but the delay in making a decision. Google CEO Sundar Pichai talked about the choice problems faced by consumers during the shopping process at the National Retail Federation (NRF) annual conference earlier this year. He pointed out that for many people, discovering products is the fun part of shopping, but the real difficulty is often making decisions. Therefore, it is expected that in the future, AI agents can assist consumers in completing the process from discovering products to actual purchases.
In the past, when consumers were shopping online, they often had to collect and organize product information on different platforms. Now, through Gemini, when users make requests, Gemini will automatically compile a reply with pictures and text, listing details such as price, reviews, inventory, and purchasing channels to help consumers make decisions quickly and with more confidence.
For example, if a renter wants to purchase a dehumidifier, he or she can directly enter "Suitable for Taipei suites, budget within 8,000 yuan, emphasis on energy saving and quietness", and ask Gemini to recommend 3 to 5 products, and compile a comparison table of specifications, prices and reviews. If you are planning to travel to Japan, you can also set a budget of 6,000 yuan, and ask AI to recommend 3 20-inch carry-on suitcases that are lightweight and easy to implement, and compare the size, weight and price.
In addition, when facing the need to exchange gifts at the end of the year, users can set a budget of 1,500 yuan and ask Gemini to recommend 5 gifts and purchase channels suitable for friends who like camping and hand-brewed coffee; if they want to choose sports shoes for indoor gyms, they can also ask the AI to recommend 3 to 5 products based on the budget of 2,000 yuan, as well as conditions such as grip, stability and support, and compare prices and reviews. As for consumers who want to improve the atmosphere of their homes or the quality of their daily wear, they can also set a budget of less than 5,000 yuan and ask Gemini to recommend 5 practical items and sort out the prices and purchase channels.
Google pointed out that after Gemini receives questions, it will directly generate a carousel card with product images and purchase links. It also provides a specification comparison table so that users can quickly understand the differences between different products and reduce the time of repeated searches between various shopping websites.
As for how AI can master huge amounts of product information? Google explained that this feature is combined with Google Shopping Graph technology. The database covers more than 50 billion product lists and updates up to 2 billion data every hour. It provides product prices, specifications and other related shopping information, allowing Gemini to provide a variety of product choices based on user needs.
