Lion’s new food and travel brand “GIMME” enters Xinyi business district, aiming for IPO in 2032
Quick Look
- "GIMME", a new healthy catering brand of GIMME under Lion Group, officially opened in Xinyi Business District today (12th).
- General manager Chen Sizhong said that Xinshi Hotel has a total of 12 stores this year with a revenue target of 600 million yuan.
- It is expected to add 6 more stores next year, and aims to achieve revenue of 2 billion yuan and an IPO in 2032.
AI-generated summary
Why It Matters
Xinshi Hotel, the catering business of Lion Group, continues to expand its healthy catering territory, and its new brand GIMME officially opened in Xinyi Business District.
"GIMME", a new brand of Xinshi Restaurant under Lion, has entered the Xinyi business district. (Provided by Lion)
[Reporter Wang Yihong/Report from Taipei] The catering business of Lion Group, GIMME, continues to expand its healthy catering territory. The new brand "GIMME" officially opened in Xinyi Business District today (12th). Chen Sizhong, general manager of GIMME, pointed out that including GIMME, GIMME will have a total of 12 restaurants this year, with a revenue target of 600 million yuan, and it is expected that 6 more will be added next year. In addition to 1 GIMME, GIMME, 2-3 Gonna Express, and Gonna Eat, etc., have a revenue target of 700 million yuan. With continued store expansion, they will target a revenue of 2 billion yuan and an IPO (initial public offering) in 2032.
Chen Sizhong said that with the rise of modern people's health awareness and changes in eating habits, Xin Shi Lu's healthy catering brand that focuses on prototype food and balanced nutrition has performed well. Not only has it successfully opened up the delivery and office business district markets after the epidemic, but its core store revenue has tripled in three to four years. Currently, the highest revenue is Renai Circle store, with annual revenue of 75 million yuan, while Xinguang Gimme is positioned as "Healthy Light" "Bistro" integrates health and deliciousness into daily life, targeting light social situations in cities and providing consumers with a variety of choices. The average customer order is 600-700 yuan, and this year's target is 60 million yuan.
Chen Sizhong said that the current challenge is not capital, but manpower and location. The current manpower gap is about 20%, and the future store exhibition plan will still target the Shuangbei area. It will continue to target commercial districts with many office buildings and areas with the potential for large technology companies to enter. With continued store openings, the target is to list OTC transactions by 2032 when revenue reaches 2 billion yuan.
What to Watch
AI outlook — possibilities, not facts
6 new branches will be added next year
Likely · Within months
Open Questions
- How will the 20% manpower gap be specifically solved?
- What is the specific timetable for the IPO in 2032?
