Haddad claims that the campaign achieved its objective despite the disadvantage in TV time

The PT member stated, however, that his campaign "fulfilled its objective" by presenting his criticisms and proposals for the state to voters.

"The campaign fulfilled its objective. With little TV time, unfortunately my opponent [Tarcísio de Freitas] also did not participate in the debates, the hearings, the interviews. So, he offered little comparison", he stated.

Tarcísio had twice as much TV and radio time as Haddad in São Paulo during the 2026 campaign. Data from TRE-SP indicate that, due to the alliance of eight parties that he managed to close, Tarcísio had 6 minutes and 20 seconds of advertising on TV, compared to 2 minutes and 40 seconds for Haddad, who has five parties in his alliance.

"But even so, with little resources, with little TV time, with few opportunities for confrontation, I think that we took our message to interested voters, our criticisms of what is happening in São Paulo, in security, health, education, above all. And the message was given", he concluded.

Asked about how he assessed the end of the campaign and his expectations for the vote, Haddad avoided making a prediction. "We'll see Sunday. Sunday will show the reality."

The candidate's agenda this Friday took place in São Bernardo do Campo, the ABC region where the PT was founded. Haddad stated that visiting the region is a tradition in the party's campaigns.

During the agenda, the candidate also spoke about proposals for the region, especially in the areas of industry, education and transport.

Haddad defended the development of a reindustrialization plan for São Paulo after the tax reform came into force. According to him, the end of the fiscal war must be accompanied by measures to attract new industries to the state.

In the area of ​​transport, the candidate once again criticized the replacement of the monorail project with a BRT in connection with ABC. He defended a rail system and the creation of a single metropolitan ticket.