The historic Loew's Jersey Theatre has reopened after a $130 million restoration. The 1929 Wonder Theatre, which once faced demolition, is back under its marquee just in time for its first major show, the Trey Anastasio Band, on Friday, 13 November, ABC 7 reported. The reopening was marked by a grand ceremony attended by representatives from Jersey City, Hudson County and preservation groups involved in saving and restoring the historic theatre.
A historic theatre
One of New Jersey's most iconic historic venues, Loew's Jersey Theatre first opened in 1929. It was one of five Loew's 'Wonder Theatres' in the New York area. George Rapp designed it in a gilded Baroque-Rococo style. During the Great Depression and World War II, the theatre offered an escape that didn't cost much. Speakers at the recent ribbon-cutting ceremony called it the 'People's Palace', and the name has stuck. Back in the day, the theatre hosted some of the most famous performers of the era. The general manager, Bruce Wheeler, has repeated the legend that a 17-year-old Frank Sinatra bought a ticket in 1933 to see Bing Crosby and that it changed his life, NorthJersey.com reported. The building had that effect on people. Later, in the 1970s, the theatre became a cinema. Residents, including Hudson County Executive Craig Guy, still remember seeing The French Connection, Shaft and Jaws there. By the 1980s, the building had fallen on hard times and nearly faced demolition. What saved it was pressure from grassroots preservationists, led by the non-profit Friends of Loew's. In the 1990s, the city bought the theatre and allowed the group to begin restoration work and run the building as a non-profit arts centre. However, the money never stretched far enough. A $1 million state grant, matched by the city, still left the project about $2 million short of meeting basic needs, including restoring the heating and getting the bathrooms working. Volunteers filled the gap through weekend work sessions. They repaired lighting and mechanical systems, mapped every seat, scraped away old paint and repainted the seats by hand. By 2001, they had done enough to partially reopen the theatre after 15 years without regular performances. The bill grew as the project dragged on. Former Mayor Steve Fulop estimated the cost at $40 million in 2020. The city announced a $72 million agreement the following year. By May 2025, delays and rising material costs had pushed the total to $130 million. OTJ Architects, working with Phelps Construction Group, restored the historic details while modernising the building. Harris Blitzer Sports & Entertainment, a partner in the project, helped bring the work across the finish line. 'The Loew's really, for me, represents two things: The first is returning Journal Square as the heart of Jersey City. This should and can be the cultural capital of the city. We want Journal Square to really be a location where people go for arts, entertainment and food. This is going to be the return of the centrepiece of the renaissance of Journal Square,' James Solomon, the mayor of Jersey City, said during Monday's press event.
The theatre is now back and kicking. It has new sound and lighting systems, and flexible seating for between 2,600 and 4,000 guests, depending on the event. Wheeler said that placing equipment in a historic room requires care. 'You can't put speakers in a place like this just anywhere. It has to be strategic,' he told 6sqft. Not everything is finished. The grand lobby's chandelier and the theatre's organ are still undergoing repairs and will return in the coming months. But the important thing is that the theatre is now open. With Friday's performance, the theatre will come back to life. The first community event will be the Mayor's Holiday Concert on 2 December, which is free and open to the public. The calendar is already looking eventful, with The War on Drugs on Saturday, Jodeci on 18 November and comedy bookings through December and January.
