OSTA response from Honor's marketing boss
Honor CMO Guan Haitao Thomas stated that Huawei's new sub-brand OSTA will not affect Honor's sales.
Quick Look
- Honor CMO Guan Haitao Thomas announced that the entry of Huawei's new sub-brand OSTA into the market will not affect Honor's sales and that they welcome the competition.
- Huawei will introduce the first products of OSTA on November 20.
AI-generated summary
Why It Matters
After leaving Huawei, Honor created an independent identity by establishing its own R&D unit. OSTA is a new sub-brand established by Huawei to fill the gap left by the departure of Honor.
The Honor OSTA response came from Guan Haitao Thomas, Honor's Global Chief Marketing Officer (CMO). One user asked whether Huawei's new sub-brand will affect Honor's smartphone sales. The answer contained clear satisfaction, not concern, as one might expect.
Honor OSTA response: Shipments will not be affected
OSTA will appear on the scene with products targeting middle and upper segment consumers. According to Guan, the brand's entry into the smartphone market will not affect Honor's shipments. Moreover, the company is happy to see the new sub-brand in the competition.
Guan also said that OSTA will show everyone: "Honor is Honor, and Honor dares to think differently." These words tell that Honor created its own identity after leaving Huawei. It is also emphasized that the brand maintains its place among the top five.
Honor leaving Huawei
Since leaving Huawei, Honor has established its own R&D unit. He also put serious effort into product planning. That's why it has invested in new technologies such as artificial intelligence and mobile camera systems over the years.
The Magic 9 series is the best example of this work. The series is referred to as a real artificial intelligence and camera phone on the Android side. The brand is currently the leader in China's Android smartphone market.
What to expect from OSTA?
According to previous reports, Huawei is launching OSTA years after Honor's departure. The possible purpose is to fill the gap that has been created. The new product range will include phones, tablets, wearable devices, computers and chipsets.
The priority of the OSTA series will not be profit, but to increase Huawei's market share. Because the new product line is expected to follow an affordable price strategy to make room among major technology brands. Huawei will introduce the first products of OSTA on November 20; Prices have not been announced yet.
Honor's OSTA response also confirmed from Honor's side that the two brands are now walking separate paths. However, it is not clear which products OSTA will come with. On the other hand, the Honor manager says that competition does not unsettle the company.
What to Watch
AI outlook — possibilities, not facts
Huawei will introduce the first products of the OSTA brand on November 20.
Very likely · Within weeks
Open Questions
- Exactly which devices will be included in OSTA's initial product range?
- What will be the pricing strategy for OSTA products?
