Huawei's new brand OSTA is coming on November 20

Huawei's new sub-brand OSTA will be introduced on November 20, 2026 with its first phones OSTA O1 and O1 Pro. The name of the brand in China is Xingmang, which means Starlight. However, the real detail is that OSTA will not only produce phones and aims for a range that extends to the processor.

Leaked brand profile on OSTA O1 and Weibo

The name that revealed the brand's preparations was the well-known leak account UniverseIce, which had previously come to the fore with OSTA O1 renders. The account shared OSTA's Weibo profile. The profile shows the logo and a verified official account dedicated to smartphones. Thus, the name and visual identity of the brand were revealed for the first time.

The launch is expected to take place on November 20, 2026. Because it is said that OSTA O1 and O1 Pro will be announced on this date. However, the official features of the phones have not been shared yet. Therefore, price and hardware details are unclear for now. This information will become clear on the launch day.

A brand beyond phones

According to preliminary information, OSTA will be an independent branch in the Huawei ecosystem. Tablets, smart watches, processors and other electronic devices may also be located under the roof. So the plan is broader than a single product line. Therefore, OSTA O1 and O1 Pro come as the brand's first phones.

The brand targets the premium segment. It is stated that the models will come with high-end equipment. Moreover, it is said that Huawei's own single-chip systems, the Kirin 9 series, will be used. However, these are rumor-level information. Official confirmation may come during the promotion.

parable of honor

OSTA's role is likened to Honor when it was affiliated with Huawei. In those years, Honor allowed Huawei to reach different price groups. It also appealed to a new audience. A similar job is expected from OSTA.

The brand's detailed strategy has not been disclosed yet. On the other hand, leaks show that the launch date is close. The answers will come at the launch on November 20, 2026. The features and price of OSTA O1 and O1 Pro will also become clear on that day.