China News Service, Berlin, September 9 (Reporter Ma Xiuxiu) The 2026 Berlin International Consumer Electronics Show (IFA) concluded on the 8th in Berlin, Germany. During the interview at the exhibition, the reporter noticed that from display solutions for the automotive and retail markets, to artificial intelligence office equipment that supports multi-language conferencing, to lawn mower robots that can identify small animals in the yard, the products displayed by Chinese technology companies are entering more specific European industry, work and life scenarios.
During the exhibition, visitors visited the BOE booth. Photo courtesy BOE
During the exhibition, China's leading display company BOE (BOE) held the Global Innovation Partner Conference IPC (Europe). This is the first time that the BOE IPC conference has held sub-forums overseas. BOE demonstrated technologies including vehicle-mounted display, electronic paper, low-power display, dimmable glass and perovskite photovoltaics on site, and shared relevant application cases with European partners.
The European market has higher requirements for technical standards, environmental compliance and quality certification of display products. In response to these needs, BOE is promoting energy conservation and emission reduction from product design, manufacturing and energy use, and has proposed to achieve carbon neutrality in its operations by 2050.
Qi Zheng, chief strategy officer of BOE, said in an interview with reporters that the company's current global layout is not only to sell technologies and products around the world, but also hopes to expand ecological cooperation and collaborative innovation overseas and build a localized innovation ecosystem with international partners.
During the exhibition, iFlytek AINOTE extended its product experience activities to local shared office spaces in Berlin. Photo courtesy of iFlytek
In the field of artificial intelligence office, iFlytek ANOTE extended its product experience activities to local shared office spaces in Berlin, demonstrating functions such as multi-language translation and transcription, speaker recognition, and meeting summaries to employees of multinational companies and entrepreneurial teams. Compared with centralized displays in exhibition halls, entering a real office environment can help companies understand the actual needs of users with different language backgrounds.
When artificial intelligence products enter the European market, they not only need to cross the threshold of language and usage habits, but also must respond to users' concerns about data storage, privacy protection and information security. In this regard, iFlytek reiterates its development philosophy of equal emphasis on practicality and trust. According to reports, related services are hosted locally through Amazon Cloud (AWS) in Frankfurt, Germany. Some functions can be used offline, and are designed and deployed in accordance with European General Data Protection Regulation (GDPR) and other requirements.
European home gardens have become another application scenario explored by Chinese robot companies. Weilan Continent brought a new intelligent lawn mower robot during the exhibition, designing products to address issues such as lawn edge trimming, complex terrain positioning, and animal recognition in low-light environments.
According to exhibitors, the product combines vision, lidar and network positioning technologies, and is equipped with infrared sensors to stop operations and re-plan the route when potential animal targets are identified. Weilan Continent also cooperates with a local non-profit organization in Germany to support hedgehog rescue, rehabilitation and public education, and conduct product testing under controlled conditions at the rescue center. For European consumers, the evaluation criteria of garden equipment include not only work efficiency, but also noise control, use safety and wildlife protection.
The three companies are in different fields, but they show similar market paths: putting technology into specific local scenarios, understanding actual needs through local partners, and gradually incorporating environmental protection, data security and social responsibility into product design and operations.
However, from product launch and scene experience to the formation of a stable local business, it still needs to go through the test of the market and time. For Chinese companies, as they move from "going out" to "integrating in," localization is no longer a simple adjustment of product functions, but a long-term issue involving technology, rules and social needs.
The annual IFA exhibition is one of the largest and most complete consumer electronics exhibitions in the world. This exhibition focuses on artificial intelligence, smart home, health technology, future travel and other fields, attracting more than 1,900 brands from around the world. (over)
