iPhone 18 Pro and Pro Max Broke a Record

Apple's iPhone 18 Pro and Pro Max models broke a big record by exceeding 4 million sales in the Chinese market. Here are the sales figures and details.

Apple's new flagship models, iPhone 18 Pro and iPhone 18 Pro Max, broke sales records in the Chinese market and became a hot topic in the technology world. According to the current data shared by Digital Chat Station, in the 41st week of 2026, the iPhone 18 Pro Max model alone achieved a historical success by reaching a weekly activation number of nearly 900,000 units in the country.

The total sales figure of the two models exceeded the 4 million mark in a short time, demonstrating their market dominance in the region. This intense interest of Chinese consumers in the premium segment proves that Apple continues to strengthen its strategic position in the region.

Sales Figures Reached the Top of the Market

When market analysts examine the data of the 38th week of 2026, it is seen that Apple's success in the Chinese market is not limited to new devices only. The fact that four different Apple devices are included in the top seven shows that the brand appeals to a wide user base.

While the iPhone 18 Pro Max is the leader of the series, the iPhone 18 Pro comes right after it, creating a dual power. The list continues with the previous generation representatives, the iPhone 17 Pro Max and the plain iPhone 17 models.

This indicates that Apple's ecosystem strength helps it maintain consumer loyalty even in a competitive market like China.

Remarkable Details Revealed in Production Processes

In addition to record sales, some user feedback regarding the physical features of the devices is also on the agenda. Especially in the iPhone 18 Pro models offered in red color option, it is reported that the case changes color and takes on a gradient appearance as the usage time increases. It is stated that this situation affects not only a certain series but also some other versions. Although technical reviews and user reports have brought about various discussions about Apple's quality control processes, it appears that a negative impact on sales figures has not yet been observed.

The Future of Competition Begins to Take Shape

This strong performance in China is also an important indicator for the sales policy that Apple will follow for the rest of the year. Despite the intense pressure from local competitors, the fact that users in the premium segment insist on choosing the iPhone proves that the brand value of the brand is still quite high. It remains a matter of curiosity whether this interest will continue with new software updates and possible hardware fixes in the coming quarters. The company aims to achieve its year-end targets by maintaining this momentum.