
2026年度最大旅遊盛會「ITF台灣國際旅展」將於11月6日至9日在台北南港展覽館1館登場,各大旅遊業者紛紛推出優惠搶市。
2026年ITF台灣國際旅展將於11月6日至9日在台北南港展覽館登場,雄獅、可樂、長汎、易飛、五福等旅遊業者及台灣虎航、華信航空紛紛推出萬元折扣、買一送一及機票優惠,搶攻歲末與春節旅遊商機。
AI-generated summary
2026年度最大旅遊盛會ITF台灣國際旅展將於11月6日至9日在台北南港展覽館1館舉辦。
2026年度最大旅遊盛會「ITF台灣國際旅展」將於11月6日至9日在台北南港展覽館1館盛大登場,旅遊業者看好消費動能,紛紛推出「萬元有找」、「最高省萬元」、「普發折扣碼」等優惠,各業者線下ITF展場及自家線上旅展都有豐富折扣,大搶萬元商機。
雄獅旅遊以「Future Travel Hub:雄獅世界旅遊轉運站」為策展主題,將國際機場出境大廳搬進展場,現場旅展優惠包括賀歲長線團體最高現折5千、短線最高折3千、親子出遊小孩最高折1萬、現場訂單滿額送雄獅專屬好禮。
雄獅旅遊觀察,2027年旅遊市場受惠於7天春節,短線行程銷售明顯成長,熱門目的地前5名依序為:日本北陸、韓國釜山、日本東北、日本北海道與日本大阪,其中日本線訂單年增逾2成,以北陸合掌村、北海道溫泉最受歡迎;請2休11的春節請假攻略也助攻長線需求,熱門目的地前5名依序為北歐、瑞士、義大利、奧捷與土耳其。
可樂旅遊則是在旅展現場推出出國行程萬元有找、自由行最高折抵3,000元、逾千組熱門旅遊票券買一送一等優惠。其中可樂旅遊觀察,旅客對主題型旅遊的詢問度成長逾6成,因此推出「白川鄉合掌村夢幻點燈5日」帶旅客走訪合掌造古民家,欣賞白川鄉冬夜點燈美景;「滑雪會上癮5日、6日」精選日本雫石、磐梯山星野度假村等滑雪場,搭配中文滑雪教練分級小班教學等行程。
長汎假期挑戰旅展最高CP價,搭乘長榮航空跟團出遊,「玩樂九州佐賀福岡輕旅行4日」與「悠遊東京鎌倉富士5日」皆祭出$19,900的破盤優惠;東南亞「泰國狂嗑帝王蟹5日」$16,900起;「馬來西亞大紅花5日」$18,900起;歐澳行程則有「澳洲黃金海岸7日」$49,900起;「德捷布拉格8日」$58,800起。長榮航空12/1開航印度德里,「北印度五星饗宿7日」只要$39,900起。此外,寒假春節跟團出遊,長汎假期精選行程「兩人同行最高折一萬二千元」優惠。
易飛旅遊今年以「易起尋寶・開箱世界」為主題登場,集結東南亞、東北亞、歐美、中東亞非、郵輪、機加酒、國際機票、票券及華信假期等多元旅遊商品,其中日本九州推出旅遊補助專案,指定行程23,900元起,更有限定買一送一、兩人39,900元起;越南峴港同樣祭出買一送一,兩人32,999元起;春節日本指定行程第二人最高省10,000元;長程線指定行程最高第二人折30,000元等。旅展現場加碼好禮,購買香港自由行商品,最大獎祭出「香港自由行2人免單」。
五福旅遊則是搶搭雙11購物熱潮,鎖定冬季賞雪、2027年春節連假及春季賞花商機,以「旅費漲不停,五福優惠不喊停」為主軸,推出雙11飛常省專區,指定行程祭出每人一口價11,111元、每人折11,111元、第二人折11,111元的三大好康,讓旅客精打細算,提前預訂歲末至明春的精彩假期。
Klook也推出線上旅展,從10月30日至11月13日盛大登場,祭出「全站最高折1,111元」、「全球飯店與行程體驗最高折1,000元」,以及「日本環球影城買1送1」 等限時優惠。配合ITF台灣國際旅展,Klook於11月6日至9日再推出連續4天限定加碼,包括台日韓等熱門目的地5折券,最高折1,000元。
台灣虎航祭出在旅展期間,祭出全航線單程未稅999元起,週五上午10點開跑,旅遊期間為今年11月6日至2027年10月30日。另外,也於旅展現場攤位打造豐富的活動,憑電子行程確認單即可兌換限量2027年桌曆、抽不限航點機票等超過9,000份大獎的「招福虎運籤」,旅展期間更重磅邀請相信音樂旗下「創作女聲」小魏魏嘉瑩親臨現場。
華信航空今年以「跟著海寶去旅行」為主題,精選澎湖、金門、馬祖及台東等熱門旅遊目的地,推出多款主題行程,搭配國旅補助及旅展限定優惠,國內離島2天1夜自由行,每人只要3,299元起,旅展期間現場報名,第二人再享現折1,111元限量優惠。除了機加酒優惠,也精選離島及台東的五星級住宿,推出住宿與交通升級禮遇,只要選購指定華信假期入住五星級飯店,即有機會享有免費房型升等、豪華早餐、露天游泳池及三溫暖等設施體驗。
AI outlook — possibilities, not facts
ITF台北國際旅展將於11月6日至9日正式登場展開
Very likely · Within days

According to statistics from the Shenzhen Airport Border Inspection Station, 1.559 million foreigners entered and exited the Shenzhen Airport Port in the first ten months of this year, a year-on-year increase of 27.7%, a record high for the same period in history. Among them, APEC member economies have experienced significant growth in tourists, driven by business visits and tourism demand.

British adventurer Karl Bushby has returned to Hull, England, after a 28-year, 50,000km trek across four continents. He completed the journey from Chile on foot, adhering to a rule of avoiding all forms of transport to progress.

A Tokyo office worker encountered a knife-wielding pickpocket at Shinjuku Station, and his multi-layered durable bag was cut and stolen. He issued a message to remind travelers not to think that Japan's security is absolutely safe. The post resonated, with many netizens sharing their painful experiences of themselves or their friends being robbed or having their credit cards swiped in Shinjuku, Tsukiji and other places.

ITF Taiwan International Travel Fair will be held in Taipei from November 6th to 9th, with the organizers targeting 400,000 visitors. Affected by the war in the Middle East, tour fares have increased slightly, but industry players have observed the trend of "K-shaped consumption" and expect travel exhibitions to boost purchasing sentiment.

Since the Hainan Free Trade Port was closed and put into operation, the Sanya Phoenix International Airport has seen 1.07 million inbound and outbound passengers, a year-on-year increase of 29%, setting a new high for passenger flow in the same period since the port was opened. The number of foreign tourists entering the country without a visa exceeded 420,000, a year-on-year increase of 40%.

Airbnb has introduced new rules that prohibit hosts from requiring guests to perform cleaning staff tasks, such as washing dishes or removing sheets. The move caused landlords to worry about rising costs and consider withdrawing from the platform, but it was also welcomed by residents who paid high cleaning fees but were still required to clean.