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BackLion ITF attracted millions of users, and its performance increased by 20% year-on-year to a new high
Lion ITF attracted millions of users, and its performance increased by 20% year-on-year to a new high
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自由时报13 minutes agoBusiness2 min readChinaView original

Lion ITF attracted millions of users, and its performance increased by 20% year-on-year to a new high

Taiwan's largest travel fair has come to an end. Lion's online and offline sales increased by about 20% compared with the same period last year, hitting a new high in previous years.

lionITF Taiwan International Travel FairTaipei International Travel Show

Quick Look

  • The Taipei International Travel Show has come to an end, and Lion Tourism Statistics’ online and offline performance has increased by approximately 20% year-on-year, setting a new high in previous years.
  • Benefiting from the demand for travel during the Spring Festival holiday and winter vacation, sales in Japan, Europe and long-distance routes are outstanding, and it won the "Best Popularity Award" at the 2026 ITF Taiwan International Travel Show.

AI-generated summary

Why It Matters

The Taipei International Travel Show is the largest travel exhibition in Taiwan, attracting major travel agencies to participate in the exhibition to seize business opportunities during the winter vacation and Spring Festival.

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Lion won the "Best Popularity Award" at the 2026 ITF Taiwan International Travel Fair. (Provided by Lion)

[Reporter Wang Yihong/Taipei Report] The Taipei International Travel Show, the largest travel show in Taiwan, has officially concluded. According to Lion statistics, the overall online and offline performance during the travel show period increased by about 20% compared with the same period last year. Among them, the physical travel show saw millions of orders in all four days, driving the performance to a record high in previous years.

Lion pointed out that thanks to the 2027 Spring Festival holiday strategy of 7 days, 2 days off and 11 days off, and the early start of winter vacation travel demand, the four-day travel show continued to be popular and popular. Lion used "World Tourism Transfer Station" as the highlight of the exhibition, successfully attracting consumers to stop and interact, and won the "Best Popularity Award" at the 2026 ITF Taiwan International Travel Show.

Lion said that the sales focus of the travel exhibition falls on the winter vacation and Spring Festival period. In the outbound market, Japan has been the sales champion for many years, especially the parent-child itinerary to the park, Hokkaido icebreaker, Hokuriku skiing, and Tateyama Snow Wall all performed well. Europe was second, with Austrian Airlines, Swiss classic routes and the Nordic Aurora being the most popular. In third place, Asia, Africa and the Americas are leading each other, with Turkish itineraries receiving high inquiries, and American itineraries attracting large orders. The overall peak departure period is from January to March next year, and the visibility of orders has been as far as September next year, indicating that the early bird booking trend is prevalent. In the international travel section, "railway travel" is the most popular itinerary.

Open Questions

  • What is the actual total revenue amount?

Related Topics

lion
PeopleWang Yihong
OrganizationsFree Finance
PlacesTaipeiJapanHokkaidoHokuriku
TopicsITF Taiwan International Travel FairTaipei International Travel Showwinter vacation spring festivalsightseeing tour
This article was originally published by 自由时报.

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