ITF Taiwan International Travel Fair ends with over 380,000 visitors in 4 days "Many hotels have sales of over 100 million"

Ye Julan, chairman of the ITF Taiwan International Travel Fair Preparatory Committee, said in her speech at the closing ceremony that the exhibition content curated by exhibitors has improved year by year, showing the creativity of tourists.

The four-day 2026 ITF Taiwan International Travel Fair came to a successful conclusion today (9th). The organizer, Taiwan Tourism Association, stated that the four-day event brought together domestic and foreign tourism industry operators and the general public. The total number of visitors reached 381,893, an increase of 4.54% from last year. Joint accommodation vouchers and meal vouchers launched by many operators were very popular, and many hotels achieved sales of hundreds of millions of dollars on the 4th. Travel agencies also said that regardless of domestic or foreign travel, consumers are increasingly preferring "themed experience-based" in-depth itineraries. This shows that the focus of travel exhibitions has shifted from discount competition to in-depth itineraries, and they are optimistic about the prospects of tourism.

The Taiwan Tourism Association stated that this year, the redemption amount for credit card max-limit gift exceeded 160 million yuan, an increase of 10 million yuan compared with last year. Many operators launched joint accommodation vouchers and meal vouchers, which were very popular with the public. There were millions of visitors every day, and even tens of millions of visitors. Many hotels achieved sales of hundreds of millions of dollars on the 4th.

Ye Julan, chairman of the ITF Taiwan International Travel Fair Preparatory Committee, said in her speech at the closing ceremony that exhibitors have improved their curation content year by year, launching more high-quality and in-depth theme tours to showcase the creativity of tourists. I believe that visitors are very satisfied with this year’s exhibition content. We look forward to everyone gathering at the Nangang Exhibition Center again next year, and invite exhibitors to register early next year.

Chien Yu-yan, president of the Taiwan Tourism Association, said that this year everything from cruise travel, 100-day round-the-world travel, Taiwan Railway vacations, high-speed rail new N700ST new car vacations to smart glasses will be unveiled at ITF, from transportation to smart technology, from exploring the world to in-depth experiences, allowing travelers to see more travel possibilities.

Jian Yuyan emphasized that ITF should move from preferential competition to high quality, depth and innovation. During the four days of the exhibition, we saw many cross-border cooperation. He thanked the exhibitors for using their professionalism and innovation to lead all tourists to learn to use travel to change their lives. She also said, "The travel fair is over, and the wonderful journey is just about to begin." She invited everyone to return to ITF from November 5 to 8 next year to explore the beauty of the world and Taiwan together.