When a bartender asked James Bond in 2006's Casino Royale whether he'd like his vodka martini shaken or stirred, the irritated spy replied: "Do I look like I give a damn?"
Such throwaway lines were a clever way of signalling to the audience that this was a new era for 007 - and that the film series launched in 1962 was being overhauled with the arrival of Daniel Craig.
Over the next few films, producers struck a balance between nodding to the past while also moving away from some of the cheesier elements of the series, no longer sticking rigidly to all of the tradition and tropes of Bond.
"Were you expecting an exploding pen?" Ben Whishaw's Q later asked the secret service agent in Skyfall. "We don't really go in for that anymore."
Two decades on from Craig's debut, the series is about to be rebooted once again, with a new actor and new creative team. It's an exciting time for Bond fans as they wait to see what shape the next era will take. Here's what we know so far.
After years of speculation, the wheels are firmly in motion and we expect to hear who the new James Bond actor is in November or December.
Speaking in August, producer Amy Pascal told Deadline:, external "I would say the end of the year is a good bet. We are being really, really methodical."
The final screen tests reportedly took place in late October, so, unless something unexpected happens, it should not take much longer for producers to make their decision and the actor to sign the contract.
After that, it's just a matter of how the announcement will be made. In an earlier era, Bond actors were revealed with a traditional photo call or press conference.
But now that the franchise is owned by Amazon MGM, some expect the company to make the announcement via its own Prime Video streaming service.
The movie will be directed by Denis Villeneuve, known for Prisoners, Sicario, Arrival, Blade Runner 2049 and the recent Dune trilogy starring Timothée Chalamet.
"Some of my earliest movie-going memories are connected to 007," the French-Canadian director said last year. "I grew up watching James Bond films with my father, ever since Dr. No with Sean Connery. I'm a die-hard Bond fan. To me, he's sacred territory."
He added: "I intend to honour the tradition and open the path for many new missions to come. This is a massive responsibility, but also, incredibly exciting for me and a huge honour."
Bond 26 will be written by Steven Knight, known for TV series such as Peaky Blinders and House of Guinness, and films including Burnt, Spencer, Locke and The Girl in the Spider's Web.
Knight has said it had always been on his "bucket list" to write a Bond film, adding that he felt he was "doing my duty for King and country" by joining the franchise.
He told the BBC he planned to "write the character, not the actor", adding: "The thing with Bond is it's its own universe and franchise. So there are certain rules."
"Obviously you have to move it along, but I love where it sits. I love that it's British. I love that it's not DC or Marvel... So I feel a responsibility to the text."
Only six actors have played James Bond. They are:
Sean Connery starred in six official Bond films between 1962 and 1971
George Lazenby starred in just one Bond film, in 1969
Roger Moore starred in seven Bond films between 1973 and 1985
Timothy Dalton starred in two Bond films, in 1987 and 1989
Pierce Brosnan starred in four Bond films, between 1995 and 2002
Daniel Craig starred in five Bond films between 2006 and 2021
You might have noticed some overlap in the above dates.
That's because Connery returned to the lead role for 1971's Diamonds Are Forever, after Lazenby took his place for 1969's On Her Majesty's Secret Service.
Connery also later appeared in 1983's Never Say Never Again, a Bond film produced by a different studio and not part of the official film series.
With the change in ownership and a new creative team now in place, the new Bond film is likely to make a fresh start.
It would be difficult to continue the story chronologically given the ending of 2021's No Time To Die, but that still leaves producers with plenty of options.
A different version of James Bond, who exists in a different universe, would be easily pulled off in an era where audiences are used to major film franchises restarting in a different world or timeline.
Bond 26 could even be set in a significantly earlier era - an idea that gained more popularity after Tony Gilroy revealed he and fellow director Steven Soderbergh previously pitched a 1960s version, external of Bond.
Separately, actor Ralph Fiennes recently said, external he had once been in talks to play Bond, and had suggested producers make a "black and white and very sort of film noir-y" version set in the 1950s.
Neither idea materialised, but the suggestion went down well with some Bond fans, who noted a period piece would help make the film truer to Fleming's original character and books.
Exactly what shape the next film takes will become clear at a later stage. For now, fans are hoping that Christmas could be about to come early this year, as the world awaits the imminent announcement of the next actor to play 007.
