
The founder of Roc Nation and producer of the show since 2019 will take the stage at SoFi Stadium on February 14
AI-generated summary
Roc Nation has partnered with the NFL since 2019 to produce the Super Bowl Halftime Show.
Now it's official. Jay-Z, the founder of Roc Nation, the company that has been organizing the half-time show together with the NFL since 2019, will be the protagonist of Super Bowl LXI, scheduled for February 14 at the SoFi Stadium in Inglewood, California.
The announcement after weeks of rumors
Jay-Z will therefore take center stage during halftime of the next Super Bowl. The news was released in a joint communication from Roc Nation, the NFL and Apple Music, shortly before the Monday night postponement between the Dallas Cowboys and Philadelphia Eagles. The event falls on Valentine's Day, at the SoFi Stadium, in the Los Angeles area. In the United States the match, including the show, will be broadcast on ESPN, ABC and Disney+, with mobile streaming entrusted to NFL+.
The rapper's name had already been circulating for days. On October 20, journalist Dave Brooks, on Puck, reported, citing multiple sources, that the founder of Roc Nation had indicated himself as the headliner. According to various reconstructions, Justin Bieber and Miley Cyrus also ended up among the possible protagonists.
From producer to protagonist
The peculiarity of the choice lies entirely in the role of Shawn Carter, this is the artist's real name. His company has been collaborating with the league since 2019 for entertainment programming and the production of the Halftime Show, with an agreement recently extended until 2029 (the February show will be the eighth show signed by Roc Nation). In recent years, Shakira, Jennifer Lopez, The Weeknd, Rihanna and Kendrick Lamar have alternated on stage, among others, whose 2025 performance broke every audience record and won an Emmy for musical direction. In 2026 it was Bad Bunny's turn.
AI outlook — possibilities, not facts
Jay-Z performing at Super Bowl LXI
Very likely · Within months

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