Jollibee Foods Acquires 100% Stake in South Korean Hot Pot Chain Shabu All Day
Philippine fast food giant pays $88.6 million for All Day Fresh, operator of 172 Shabu All Day stores
Quick Look
- Jollibee Foods Corp., the leading Philippine fast food chain operator, has acquired a 100 percent stake in All Day Fresh, the operator of South Korean hot pot chain Shabu All Day, for about 130 billion won ($88.6 million).
- All Day Fresh operates 172 Shabu All Day stores in South Korea with annual sales of around 480 billion won.
- The acquisition marks Jollibee's second major purchase in South Korea after Compose Coffee last year.
AI-generated summary
Why It Matters
Jollibee Foods, known for its fried chicken brand Jollibee, has been aggressively expanding internationally. The acquisition of Shabu All Day is part of its strategy to diversify beyond its core fried chicken business and tap into the growing Korean food trend in Southeast Asia. This is Jollibee's second acquisition of a Korean brand after Compose Coffee last year.
Jollibee Foods Corp., the leading fast food chain operator of the Philippines, said Monday it has acquired a 100 percent stake in All Day Fresh, the operator of South Korean hot pot chain Shabu All Day. With the completion of the share purchase agreement worth about 130 billion won (US$88.6 million), All Day Fresh has separated from its former parent company Myungryundang and fully incorporated into the Philippine food conglomerate. All Day Fresh operates 172 Shabu All Day stores in South Korea, generating annual sales of around 480 billion won, according to the company. Jollibee Foods said the brand maintains a leading position in the South Korean market for all-you-can-eat hot pot, commonly referred to as shabu shabu, adding it sees strong growth potential amid rising overseas interest in Korean food. The company is also considering expanding Shabu All Day into Southeast Asian markets. The acquisition follows Jollibee Foods' purchase of Compose Coffee, a South Korean coffee chain, last year, further strengthening its presence in South Korea's food and beverage market. Since the acquisition, Compose Coffee has expanded into Southeast Asia, including the Philippines and Singapore.
What to Watch
AI outlook — possibilities, not facts
Shabu All Day will expand into Southeast Asian markets within 2 years
Likely · Within months
Open Questions
- What specific expansion timeline is Jollibee planning for Shabu All Day in Southeast Asia?
- How will the management of All Day Fresh be structured post-acquisition?
- What was the exact valuation multiple used in this transaction?
