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Back|Done: Viaplay broadcasts the ski WC in Falun
Done: Viaplay broadcasts the ski WC in Falun
BREAKING
Dagens Nyheter·50 minutes ago·Sports·1 min read·

Done: Viaplay broadcasts the ski WC in Falun

Done with the broadcast rights for the championship at home

Quick Look

  • Viaplay has secured the broadcast rights for the World Ski Championships in Falun 2027, which is confirmed after a protracted process.
  • The agreement also covers the Alpine WC and freestyle WC in 2027 and 2029.

AI-generated summary

Why It Matters

The question of who will broadcast the WC in Falun has been relevant since the city was awarded the championship just over four years ago.

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The question of who will broadcast the World Cup party in Falun has been a persistent story. Just over four years after Falun was awarded the WC, it is now clear that Viaplay will broadcast, just like at the last two world championships.

Expressen was the first to report on the news and shortly afterwards the confirmation came from Viaplay.

"A skiing World Cup on home soil is something very special and will be one of the biggest sporting events in Sweden in 2027. We are looking forward to an electric atmosphere in Falun, with full stands and Swedish medal hopes. Being able to convey that experience to the viewers feels fantastic," says Viaplay's sports manager Erik Westberg in a press release.

Expressen writes that Viaplay has searched in vain for a partner to share the costs of the broadcasts, but this is not confirmed by the WC broadcasting company.

The agreement that Viaplay has signed includes the rights to the ski WC, alpine WC and freestyle WC in both 2027 and 2029.

The WC in Falun will be decided from 24 February to 7 March next year.

Open Questions

  • ?What was the total cost of the broadcasting rights?

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This article was originally published by Dagens Nyheter.

Quick Look

  • Viaplay has secured the broadcast rights for the World Ski Championships in Falun 2027, which is confirmed after a protracted process.
  • The agreement also covers the Alpine WC and freestyle WC in 2027 and 2029.

AI-generated summary

Story signals

News tone
Positive
Emotional intensity
High
News value
Moderate
Global impact
National
Urgency
Breaking
Follow-up likelihood
Unlikely
Relevance window
Days

Source & Reliability

Source
Dagens Nyheter
Story type
Hard news
Source quality
Full
Published
50 minutes ago
View original
viaplay
ski championship
Falun
viaplay
Erik Westberg
Viaplay
The Express
Falun
Sweden
ski championship
Falun
television rights
Erik Westberg

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