The Christmas Lottery launches its advertisement under the motto 'Heart', focused on organ donation

State Lotteries and Betting launched its traditional Christmas advertisement this Friday, promoting the Special Christmas Draw, known as El Gordo.

On this occasion the advertisement, titled Corazonada, tells the story of Edu, a young man who needs a heart transplant.

After receiving it, he and his partner begin to notice small changes. Edu has new tastes, new passions, he is happier... finally, a hunch makes him buy a tenth with a certain number. Soon after you discover why.

The advertisement was filmed in Santander and shows places in the city such as El Sardinero, Cañadío or Paseo de Pereda.

The advertisement has a campaign cost of around 740,000 euros, and as explained by the president of State Lotteries and Betting, Jesús Huerta aims to reflect the generosity of Spanish society.

They explained that this year they wanted to delve into the importance of sharing and valuing the generosity of Spanish society, convinced that "we have many more things that unite us than those that separate us."

At a time when they consider it especially necessary to transmit optimistic messages, they wanted to reflect the capacity of Spaniards to help others, and they wanted to take the concept of sharing to its maximum expression: organ donation, a gesture capable of giving a new life to another person.

The tickets have been on sale since the beginning of summer, but now is when the official campaign begins for a draw in which a total of 2,870 million euros in prizes will be distributed, that is, 98 million more than in the previous edition.

This year, 205 million tenths have been put on sale, seven million more than the previous year. The first prize, popularly known as the Christmas 'Gordo', has an amount of 4 million euros per series (400,000 to the tenth), while the second prize amounts to 1,250,000 euros per series and the third is 500,000 euros per series. Two fourth prizes (200,000 euros per series) and eight fifth prizes (60,000 euros per series) also stand out.

The tenths carry a work from the Prado Museum, a central panel of the triptych by the anonymous painter from the Southern Netherlands known as the Master of Half Figures.