Le Figaro Économie1 hour agoBusiness1 min readFrance

The change of peak and off-peak hours shakes up habits

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Shein's monthly audience fell by 34.6% and that of Temu by 28.3% in the third quarter, just after the entry into force of the European tax of 3 euros on small packages, according to Fevad and Médiamétrie.

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Why It Matters

The EU's 3-euro tax on small parcels came into force just before the third quarter, affecting e-commerce platforms Shein and Temu.

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According to figures from the Federation of e-commerce and distance selling (Fevad) and Médiamétrie, the monthly audience of Shein fell by 34.6% and that of Temu by 28.3% in the third quarter. Just after the entry into force of the European tax of 3 euros on small parcels.

Open Questions

What is the exact impact of the tax on the turnover of Shein and Temu?
Will the audience decline continue in the fourth quarter?

The change of peak and off-peak hours shakes up habits

Quick Look

Why It Matters

Open Questions

Related Topics

The change of peak and off-peak hours shakes up habits

Quick Look

Why It Matters

Open Questions

Related Topics

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