Sales of the luxury car giant declined! Only sold the iconic model

Porsche's global vehicle deliveries decreased by 16 percent in the January-September period of 2026 compared to the same period last year, falling to 178 thousand 532.

The company's number of deliveries in the same period last year was recorded as 212 thousand 509.

The German manufacturer was negatively affected by the decline in demand, especially in China and the USA.

DELIVERIES DECREASED BY 33 PERCENT IN CHINA

Porsche experienced its steepest sales loss in the Chinese market in the first 9 months of the year.

The company's vehicle deliveries in China decreased by 33 percent compared to the same period last year, falling to 21,493.

In the company's statement, "The market environment in China continues to be challenging.

"Therefore, Porsche continues to focus on value-oriented sales management in China, preferring the long-term development of the brand to short-term volume targets." The expression was used.

China's share in Porsche's global sales also declined.

The share of the brand, which made 35 percent of its global sales in China in 2020, dropped to 12 percent in this market.

According to projections made on Capital Markets Day, China's share of Porsche sales is expected to fall below 10 percent in the medium term.

THERE ARE ALSO LOSSES IN NORTH AMERICA AND EUROPE

In the North American market, where the negative effects of the US increase in customs duties were felt, Porsche's vehicle deliveries decreased by 13 percent to 56 thousand 88 in the January-September period.

A decrease was also seen in the European market.

While the company's deliveries in Germany decreased by 7 percent to 20 thousand 954, its deliveries in the European market excluding Germany decreased by 11 percent to 44 thousand 949.

PORSCHE 911 INCREASED SALES

While there was no decline in all Porsche models, the brand's iconic sports car, 911, stood out with its sales performance.

Deliveries of the two-door versions of the model increased by 11 percent, remaining the best-selling model.

It was noteworthy that the demand for the GTS, Turbo and GT models, which are especially high-priced and special series, remained strong.

Porsche's first 9-month results showed that the contraction in important markets, especially China and North America, was reflected in global deliveries.

On the other hand, increased deliveries of the 911 model indicated that the demand in the brand's sports car segment continued.