Lula dramatizes a child taking a gun to school with AI, and Flávio adopts the tone of an elected official on TV

In the resumption of TV electoral propaganda, this Friday (9), presidential candidates Flávio Bolsonaro (PL) and Luiz Inácio Lula da Silva (PT) acquired, although exploring the same previous themes, different tones. The results of the first round made the president adopt a turnaround speech, while the senator assumed the victorious position.

"We are not starting a new campaign here in the second round. We are taking a final step towards a future that has already begun", says Flávio Bolsonaro in the television advertisement that marks the beginning of the second round for the presidential elections, in which the senator finished ahead of his opponent.

By repeating the same themes, Jair Bolsonaro's son's TV campaign shows that he will maintain a strategy of reinforcing the need for change and themes such as debt and urban violence. In a hopeful and positive tone, avoiding mentioning the name of the current president, Flávio says that Brazil is already on the same side, bringing polarization as a turning point.

"You chose the new Brazil", says the candidate, who then repeats proposals for "treasury" in taxes, daycare vouchers and cameras on the streets, with the Smart Brasil program, a reference to Smart Sampa, in the capital of São Paulo.

The candidate ends the episode by asking to be careful with fake news, and says that he will not cut the Farmácia Popular program, Minha Casa, Minha Vida, which he promises to maintain with a lower payment, and Bolsa Família, a PT brand program whose maintenance would continue, according to him, with adjustments including for employed people.

President Lula, on the other hand, took advantage of the first TV program to repeat his commitment to denouncing Bolsonarism.

In a dramatization generated by AI, a father smiles at his son while cleaning a revolver in the living room — a Brazilian flag in the background suggests that he is a Bolsonarist. Wearing a school uniform, the boy then opens a drawer, where he finds a revolver.

The boy arrives at school holding his backpack as if he wanted to hide something inside it. Upon entering the classroom, the image turns completely black and a gunshot and screams are heard.

"The Bolsonaros placed more than a million weapons in Brazilian homes", warns the narrator during the dramatization. "With Flávio Bolsonaro, your family loses", it continues, accompanied by a report from Folha about Flávio's arms agenda, as well as an image of the senator holding a gun.

Then, the campaign uses the real video of a child holding a supposed revolver, on top of a car, during a celebration of Flávio Bolsonaro's (PL) 1st round victory in Parnamirim, in Rio Grande do Norte. The program ends on a denouncing note: "a child can't go through this."

Lula's program (PT) began with an image of Flávio in the form of a puppet. In this segment, the PT's opponent is criticized for his "treasury" plan.

Then, headlines and highlights from TV newspapers appear about cuts made during the government of Jair Bolsonaro (PL), such as a 59% cut in the Farmácia Popular program, cuts in Minha Casa Minha Vida, reduction in funding for cancer research, veto of readjustment of funds for school meals.

Unlike what happened in the debut in the first round, first lady Rosângela Silva, known as Janja, did not appear in the video. The vice-president, Geraldo Alckmin (PSB), appears quickly, in video-selfie format.