
Mainland Chinese tourists flooded Hong Kong's retail areas on the second day of the National Day golden week holiday, with over 68,800 arrivals recorded by Friday morning, seeking outdoor gear and browsing bookstores, following 277,300 arrivals on Thursday.
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The National Day golden week is a week-long holiday in mainland China that typically drives significant cross-border travel and spending in Hong Kong.
Mainland Chinese visitors have flocked to Hong Kong’s shops and malls on the second day of the National Day “golden week” holiday, with some looking for outdoor gear and others browsing the city’s bookstores.
Hong Kong recorded over 277,300 mainland arrivals on Thursday – the first day of the week-long break – representing about 47 per cent of total inbound passengers for the day, according to immigration figures.
The city welcomed over 68,800 mainland arrivals on Friday as of 10am. By then, Mong Kok’s shopping districts were crowded with visitors and pedestrians. Beauty shops and tea restaurants were filled by noon, while a long queue formed at the entrance of Sim City, a shopping centre known for camera equipment.
David Liu Haibo, a university student from Hunan, came to Hong Kong with two friends for a hiking trip, which would include a visit to Grass Island.
AI outlook — possibilities, not facts
Visitor numbers from mainland China will continue to rise through the golden week holiday period
Likely · Within days

On October 1, Chucheng Cultural Tourism Resort in Jingzhou, Hubei Province officially opened. As the country's first Chu culture happy event themed scenic spot, the place takes "Chu happy event" as the core and integrates traditional customs, intangible cultural heritage displays, special food and light and shadow shows to bring tourists an immersive experience.

During the National Day holiday, Wuxing District, Huzhou City, Zhejiang Province, explored the resources of mountains and ancient villages and launched diversified creative cultural tourism projects such as ancient trail hiking, immersive real-life games, and night performances, successfully activating the rural cultural tourism consumer market and extending the stay of tourists.
During this year’s National Day holiday, the passenger flow in and out of Hainan is expected to reach 1.625 million, a year-on-year increase of 6.9%. The peak period for entering the island is from October 1 to 2. The Qiongzhou Strait is expected to send about 120,000 passengers and about 32,000 vehicles in a single day; the peak period for returning from the island is from October 6 to 7. Hainan's civil flight volume increased by 9.2% year-on-year. The high-speed railway around the island is equipped with a maximum of 25 EMUs, and 4,441 buses are used for road passenger transportation.
At 9:07 on October 2, Capital Airlines flight JD471 took off from Hangzhou, marking the official resumption of operation of the Hangzhou-Qingdao-Vancouver intercontinental passenger route. This flight operates once every Friday. The route launched for the first time in 2016 and has served tourists from East China who go to Canada to study, visit relatives, business and tourists for many years. Hangzhou Airport has recently continued to strengthen its international route network. On October 1, the direct flight from Hangzhou to Kathmandu was opened. Currently, Hangzhou Airport has access to 31 overseas destinations in Asia.

On October 1, Jiangsu Provincial Digital Culture and Smart Tourism Development Center and Huawei Terminal jointly launched the three major cooperation plans "Su Xinyou" in Nanjing, covering national image creation, self-driving season and cultural tourism light portal services, aiming to transform the high-quality development results of Jiangsu cultural tourism into check-in points, new scenes and fun ways for tourists to feel. There are five major tracks for image creation, and the collection of works will be open until the end of November 2026; the self-driving season is open to car owners across the country, and the activity will last from October 1 to December, including four routes of smart driving into the city, into the mountains, looking for wild places, and chasing light, and a self-driving activity of "Golden Autumn Crab Tasting" will be organized.

Houwu Village in Yongkang City, Jinhua City, Zhejiang Province, has transformed idle ancient houses into new business formats such as calligraphy and painting clubs, cafes, and teahouses through the revitalization model of "one house, one feature, one room, one business format" to achieve the integration of cultural heritage and rural revitalization, attracting young people to return home to start businesses and tourists to check in.