Marco Lavazza, tennis has been a strategic platform for fifteen years

Tennis has represented a strategic platform for Lavazza for fifteen years, capable of accompanying the international growth of the brand through some of the most prestigious tournaments in the world. The Nitto ATP Finals have an additional meaning for us, because they allow us to play at home and contribute to the international projection of Turin and Piedmont. In 2025 the tournament generated a very significant economic impact and welcomed almost 230 thousand spectators, 18% of whom came from abroad: numbers that demonstrate the ability of a major sporting event to create value for the territory". Marco Lavazza, vice-president of the Lavazza group, thus underlines the link with this sport and with the masters' tournament, which from 15 November brings them back to the Piedmontese capital for a week.

However, Lavazza's synergy with tennis has a history that goes back even further in time. In fact, it began in 2011 on the Wimbledon courts, before becoming a global strategic platform over the years, so that today Lavazza is present in some of the most important international tennis events: Wimbledon, Roland-Garros, US Open, Rolex Shanghai Masters, Mutua Madrid Open, Internazionali Bnl d'Italia. A path that in 2026 was strengthened with the renewal until 2030 of the collaboration with global ambassador Jannik Sinner and of the partnerships with Wimbledon, RolandGarros and Nitto ATP Finals.

"Tennis is the natural context to talk about the A Modo Mio system and our bond with Jannik Sinner" underlines Marco Barbieri, Italian marketing director of the Lavazza group.

The Finals continue at Nuvola Lavazza with a series of events.

"Waiting for the ATP Finals!" is scheduled for 12 and 19 November at the Lavazza Museum. and "Living ATP Finals!". The Centrale in via Ancona has scheduled "Lievitato" on November 15th, "Menù a ten mani" on the 17th and, on November 20th, the tenth edition of the "Notte del Barolo", followed by the after party.