
AI-generated summary
Maroon 5's 'Love Is Like' national tour was announced in May 2026, with São José do Rio Preto being the only city in the interior of Brazil included on the route. The event mobilized fans since its announcement, with tickets selling out quickly in several sectors.
The wait is about to end. This Sunday (6), São José do Rio Preto (SP) becomes the capital of pop rock music in Brazil when it hosts the debut of the national tour "Love Is Like", by the North American band Maroon 5. For the first time in the interior of São Paulo, the group led by Adam Levine is expected to bring together around 25 thousand people at the Alberto Bertelli Lucatto Exhibition Center and generate around R$20 million in the local economy.
Below, g1 recalls the main milestones of this journey, from the historical confirmation of the date to the final details on the eve of the show:
May
The surprise announcement and the race for tickets
Zé Neto and Cristiano talk about Maroon 5 coming to Rio Preto after a show in Votorantim (SP) — Photo: Danilo Guimarães/Disclosure
The mobilization began on May 28, when the official announcement confirmed Rio Preto as the only city in the interior of the country to be part of the tour route. The news caused an immediate rush at the virtual and physical box offices: tickets were made available with prices between R$300 and R$1,500, distributed in the Track, Pista Premium and Camarote Open sectors, in addition to the solidarity ticket modality with food donation.
August
National attraction, dressing room requirements and countdown
Banda Lagum opens Maroon 5's show in Brazil in São José do Rio Preto (SP) — Photo: Disclosure
On August 26, production confirmed the Minas Gerais band Lagum as the official opening show. The group from Belo Horizonte, a reference for Generation Z and declared fans of Maroon 5, prepared a special repertoire to warm up the arena before the main attraction.
In the same week, g1 exclusively revealed the list of dressing room requirements for international artists. Despite their global stardom, the band made requests that were considered modest, mixing luxury products with a touch of appreciation for local production:
Maroon 5 performs in São José do Rio Preto (SP) — Photo: Disclosure
Regional coffee powder: Special order of coffee powder from brands produced in the interior of São Paulo.
Special waters: In the main dressing room, 48 bottles of common mineral water and six large glass bottles of imported brands Voss and Acqua Panna were requested.
Black towels: 24 strictly black hand towels for the stage and six large bath towels backstage.
September
Giant stage ready and safety rules the day before
Stage for Maroon 5's first show in Brazil is set up in São José do Rio Preto (SP) — Photo: Clara Sganzerla/g1
In the final stage of preparation, the Exhibition Grounds received the assembly of a monumental structure measuring 50 meters wide, 18 meters high and 20 meters deep. The scenography features a 28x12 meter LED lighting panel, more than 600 cutting-edge spotlights and a 27 meter long catwalk to bring vocalist Adam Levine closer to the audience.
This Saturday (5), the day before the presentation, the organization published the access guide and safety rules for the event.
Show guide for this Sunday (6)
Album 'Love Is Like', by Maroon 5 — Photo: Disclosure
Gates opening: 4pm
Opening show (Lagum): 6:30 pm
Main show (Maroon 5): 8:30 p.m.
Location: Alberto Bertelli Lucatto Exhibition Grounds (Rua Daniel Antônio de Freitas, 115, Distrito Industrial)
Public transport: Line 209 – Distrito Industrial operates with a reinforced fleet leaving platform 09 of the Central Urban Terminal from 4pm, with extra buses available on the way to and from the end of the show.
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VIDEOS: check out the reports from TV TEM
AI outlook — possibilities, not facts
The show will have maximum capacity with 25 thousand people present
Very likely · Within hours
The local economy will receive approximately R$20 million in financial transactions
Likely · Within days

The forecast indicates a greater amount of rain on Sunday than on Saturday (5mm) at Rock in Rio 2024, with Calvin Harris as the main attraction of Palco Mundo. The change is caused by a cold front bringing cold, moist air from the ocean. On Monday (7), the Independence holiday, the rain loses its intensity, but there is still the possibility of showers, with Elton John as the main attraction. The Brazilian Navy issued a surf warning between Cananéia (SP) and Arraial do Cabo (RJ) with waves of up to 2.5 meters between the early hours of Sunday and the evening of September 7th.

The band Maroon 5 will perform its first show in the interior of Brazil in São José do Rio Preto (SP) on Sunday, September 6, 2026, at the Alberto Bertelli Lucatto Exhibition Center, with an expected audience of 25 thousand people and an economic impact of more than R$20 million. The event will feature a special transport operation, a 28x12 meter LED stage structure and a likely setlist of 21 songs, including hits such as 'Sugar' and 'Moves Like Jagger'.

The metalcore band Bad Omens performed at Rock in Rio with a setlist based on the 'Do you fell love' world tour, highlighting songs from the album 'The Death of Peace of Mind' (2022), including 'Just Pretend', which went viral on TikTok. The show was attended by children and fans of different ages, and had moments of interaction with the public, despite some criticism of Noah Sebastian's vocal performance and the expected absence of Poppy in the 'V.A.N' partnership.

At Rock in Rio 2026, several artists will perform on the Sunset and Mundo stages this Saturday (5), including Bad Omens, Bring Me the Horizon, Poppy, MGK, Nervosa, Black Pantera and Sepultura, with highlights being energetic performances, messages against racism and tributes to Sepultura's career.

At Rock in Rio 2026, Bad Omens closes their performances on the Sunset stage this Saturday (5), while Bring Me The Horizon, Poppy, MGK, Nervosa, Black Pantera and Sepultura also perform on different stages, with highlights for energetic performances, messages against racism and tributes to Sepultura's trajectory.

Bring Me The Horizon performed a show in São Paulo with a video game aesthetic, where vocalist Oliver Sykes confused Rio de Janeiro with São Paulo, invited a fan to sing on stage and revisited songs from their debut album 'Count Your Blessings' (2006), re-released in a 'Repented' version. The group, married to a Brazilian woman and living in Taubaté, interacted in Portuguese with the audience, who responded with mosh pits and enthusiasm.