Meta launches Meta One, a subscription service with AI features on its platforms
Quick Look
Meta introduces Meta One, a new subscription service offering around fifty AI-based features on Instagram, WhatsApp and Facebook, with prices ranging from 2.49 to 549 euros per month depending on platforms and service levels.
AI-generated summary
Why It Matters
Meta is continuing its strategy of monetizing its social platforms by introducing paid subscription services after years of a primarily advertising-based model.
Meta activates the subscription lever on all its platforms. Around fifty AI-based features offered on Instagram, WhatsApp and Facebook will require subscribing to one of the plans of Meta One, the new subscription service launched on Tuesday. From 2.49 euros per month for WhatsApp+ to 549 euros per month for the most expensive business subscription, the group offers a range of possibilities, by platform (Instagram+, Facebook+) or in combination of the three.
Depending on the price they are willing to pay, users benefit from customization options (personalized fonts for private messages on Instagram, notifications when certain users watch a story, etc.) or extended rights (forty-eight hours for a story instead of twenty-four hours for a free user). The most expensive offers allow you to use tools based on the Muse AI model to generate photos and videos, edit content or create…
Open Questions
- What will be the adoption rate for the different Meta One subscription levels?
- How will users react to previously free features being put behind a paywall?
- What will be the possible regulatory responses to this new monetization strategy?
