Migros Agriculture Platform opened to all local producers

Migros, Türkiye's largest retailer of fruits and vegetables, launched its digital platform "Migros Agriculture Platform", where it gathers its support for agriculture and local producers under one roof. Platform; It aims to digitalize the communication processes between producers and Migros and strengthen local production. Combining local production power with quality standards and a wide sales network, Migros supports more manufacturers to bring their products to consumers across the country.

THE JOURNEY FROM APPLICATION TO SHELF

Producers can apply for suppliers in six main categories, including fruit-vegetables, milk-dairy products, animal husbandry, fisheries, dry food and women's cooperatives, through the Migros Agriculture Platform. Member manufacturers can promote their products directly to Migros on the platform; It can upload information about the type of product, production region and quantity, growing conditions, quality characteristics and existing documents to the system.

After the applications are evaluated positively, Migros' teams in the relevant region carry out field visits with the approach of "getting to know the manufacturer where he produces". Teams examine the product and production conditions on site and initiate quality processes. Migros Agriculture Platform also accompanies producers on their development journey. Producers who apply through the platform can benefit from training programs, improve their production processes and receive support in their journey to comply with Migros' quality standards. This process both contributes to the development of manufacturers and supports the supply of sustainable and qualified products. Thus, manufacturers have the opportunity to deliver their products to millions of consumers through Migros stores, the Migros website and the Migros application.

MINISTRY OF NATIONAL EDUCATION APPROVED CERTIFICATE PROGRAMS

The special curriculum of Migros Family Club, which operates in 37 locations in 25 provinces and has contributed to the income of 30 thousand people, 23 thousand of whom are women, with its MEB certified trainings, was also included in the platform. Migros Agriculture Platform members can access this curriculum and participate in certificate programs approved by the Ministry of National Education.

MİGROS' NEW LOYALTY PROGRAM: FARMER MONEY

Migros simultaneously launched Çiftçi Money, a loyalty program specifically for producers. Producers registered in the Farmer Registration System (ÇKS) can participate in the program by submitting their ÇKS barcode numbers to Migros via the Money website "money.com.tr". While Çiftçi Money members earn 3 percent Money back on all purchases they make in the Migros ecosystem, this rate increases to 5 percent for female farmers and farmers under the age of 40.

In addition to the money it provides, Çiftçi Money also offers special advantages to producers. Many privileges, from fuel to operator tariffs, from vehicles and equipment to digital agricultural solutions, from construction market shopping to different service areas, are offered to producers through contracted brands.