From September 26 to October 1, Moscow will host Moscow Fashion Week, a major fashion event for emerging brands that brings together designers, buyers, influencers and media representatives from around the world. Designers from countries such as Russia, Spain, Sri Lanka, the United Kingdom and Kazakhstan will exhibit their collections on Moscow catwalks. This season, Türkiye will be represented with the joint fashion show of fashion designers Gökhan Yavaş and Murat Aytulum, who are among the regular participants of Antalya Fashion Week.
Known for his contemporary approach to tailoring, Gökhan Yavaş's men's and women's collections; It was exhibited at London Fashion Week, Istanbul Fashion Week and Expo 2025 Osaka. The fashion designer focused on climate and sustainable fashion with her social initiative #FeelTheBlanks. The collections of Murat Aytulum, who creates unique silhouettes with his works with leather and complex cuts, were exhibited on the catwalks in London, Istanbul, Hong Kong and Moscow.
IT BRINGS DESIGNERS TOGETHER WITH THE INTERNATIONAL AUDIENCE
Antalya Fashion Week Founder and President Eda Meltem Yılmaz explains what the partnership between Antalya and Moscow Fashion Weeks means for Turkish fashion: "Moscow Fashion Week offers important opportunities to Turkish designers. It enables them to present their collections to international media, buyers and industry professionals, establish new collaborations and increase brand awareness in new markets. Russia is of strategic importance for Turkey, both commercially and in terms of the fashion industry."
Türkiye, one of the world's leading ready-made clothing production centers, is among the five largest global textile exporters. Turkish brands have been opening up to international markets with confidence for many years. Moscow Fashion Week supports brands in this process by bringing designers together with a wide international audience and industry professionals. It also paves the way for new brands to global recognition.
Fashion designer Emre Erdemoğlu, one of the previous participants of Moscow Fashion Week, says, "Every season opens the door to new showroom invitations, special news studies and potential retail collaborations. In this sense, it acted as both a showcase and a bridge, accelerating the spread of my brand beyond the borders."
THE PROGRAM ALSO INCLUDES A FASHION MOVIE FESTIVAL
This season, Moscow Fashion Week will host more than 70 fashion shows. A pop-up store will also operate throughout the event, where products from more than 80 new brands will be exhibited. The store will offer various alternatives from street wear to daily wear and evening wear. Within the scope of the program, an international fashion film festival will also be held, bringing together filmmakers and fashion brands from countries such as Argentina, Brazil, Russia, the United States and the Philippines.
Another important sector event will be held in Moscow between 28-30 September. At the BRICS+ Fashion Summit, which is a forum for fashion businesses in rapidly growing economies; manufacturers, retailers, investors, designers and industry leaders will discuss important issues shaping the fashion industry. Türkiye will be represented by people such as Cem Altan (International Clothing Federation), Özlem Şahin Ertaş (Modest Fashion Week organized by Think Fashion), Eda Meltem Yılmaz (Antalya Fashion Week). The agenda of the summit will include brands' expansion into international markets, consumer behavior, investment trends and the role of artificial intelligence in the industry. The event offers Turkish brands direct access to new markets in Asia, Africa, Latin America and the Middle East. Together with Moscow Fashion Week, it makes the end of September in Moscow a highlight of the global fashion calendar.
