Presidency candidates Flávio Bolsonaro (PL) and Lula (PT) resumed this Friday (9) electoral advertising on television for the second round. As g1 reported, Flávio reinforced his speech of “change” and promised to maintain social programs, while Lula criticized the government of Jair Bolsonaro (PL), the senator's father, thanked him for his votes and called for mobilization on social media and in the streets.
The pieces followed the strategies adopted by the candidates in the first week of campaigning after the first round.
Flávio's program highlighted the result of the first round, in which the senator was ahead of President Lula in the number of votes. "We are not starting a new second round campaign here. We are taking the final step towards a change that has already begun", he said at the opening of the piece.
The campaign presented a sequence of questions and answers about the continuity of Farmácia Popular, Minha Casa Minha Vida and Bolsa Família. The excerpt was preceded by a warning for voters to be careful with fake news.
"I will maintain and readjust Bolsa Família. And those who have a job will not lose the benefit", stated the candidate.
Flávio also promised to reduce Minha Casa Minha Vida payments and stated that the SUS will have an “Einstein standard”, in reference to the hospital. The piece did not detail how these measures would be implemented.
The defense of social programs comes after Lula published, on Thursday (8), a video on social media in which he stated that his opponent's election would put health benefits and services at risk.
In the recording, addressed to those "who don't do the L or the gun", the president says: "If Flávio Bolsonaro wins, you lose. You lose Farmácia Popular, the SUS specialist and the treatment with the weight loss pen."
Throughout the piece, Flávio Bolsonaro’s propaganda repeated the slogan “Brazil on the same side”. The propositional tone and speech of change had been anticipated by members of the senator's team.
Lula criticizes Jair Bolsonaro government
Lula's program opened with criticism of Flávio's “treasury” proposal and showed excerpts from news about resource cuts during the government of Jair Bolsonaro (PL). The piece mentioned areas such as Popular Pharmacy, the fight against cancer, housing financing and school meals.
“When one of the Bolsonaro's talks about a court, it is necessary to remember so as not to repeat it”, stated the voiceover. Afterwards, the propaganda associated Flávio's eventual victory with the loss of benefits: "Don't let this nightmare return. With Flávio Bolsonaro, you lose."
In his speech, Lula thanked the voters who voted for him in the first round and addressed those who did not support him. The president stated that he arrives at his “last election” prepared to promote change and linked the idea of prosperity to the generation of quality jobs, better salaries and growth opportunities.
"You want prosperity. I'm with you", he said. The piece also directs requests for votes to voters who voted for candidates other than Flávio in the 1st round.
The piece showed testimonies from deputies called by the campaign to reinforce the digital offensive. Participants called on supporters to talk to other voters and campaign on social media and in the streets. There was also a demonstration in defense of the end of the 6x1 work schedule.
Among those present is elected deputy Ana Elisa (PT-MG), 21 years old. She is one of those responsible for the digital offensive of Lula's campaign.
In the end, Lula countered Flávio's speech of change, evoking the possibility of returning to the past and the loss of rights.
"Change is not going back to the past. Changing is not losing what we have achieved, nor going back on the achievements of women and workers", he stated.
The president ended with a call for mobilization: “Let's go to the streets, let's go to the networks, let's win this election together”.
