Naver to establish new logistics affiliate to boost growing commerce biz
South Korean portal giant plans around 1 trillion won in logistics investments by 2030
Quick Look
Naver Corp. plans to establish a dedicated logistics company to strengthen delivery capabilities, requiring around 1 trillion won in investments by 2030, CEO Choi Soo-yeon said during the company's third-quarter earnings call, as Naver's commerce business grows amid Coupang's data breach fallout.
AI-generated summary
Why It Matters
Naver's commerce business sales grew 13.1 percent year-on-year in the third quarter. Coupang Inc. revealed a massive data breach in November 2025 and swung to a net loss during the same three-month period.
SEOUL, Nov. 12 (Yonhap) -- South Korean portal giant Naver Corp. plans to establish a new logistics firm in a bid to sustain the growth of its robust commerce business through strengthening of its delivery capabilities, the company's chief executive officer (CEO) said Thursday.
"We will establish a company dedicated to logistics services to bring our delivery competitiveness up a notch, and gradually strengthen our delivery infrastructure, focusing on leased logistics centers," CEO Choi Soo-yeon said during Naver's third-quarter earnings call.
The new logistics affiliate would require around 1 trillion won in investments by 2030, she said. But Naver plans to finance the proceeds through methods that can minimize its impact on the company's cash flow or revenue structure, Choi added.
The endeavor comes amid growing sales of Naver's commerce business, amid the reshaping of the local e-commerce market following a massive data breach at Coupang Inc.
Sales from Naver's service business, which includes Naver Shopping, was up a solid 13.1 percent from a year earlier in the third quarter.
Coupang, however, continues to suffer from the fallout of its data breach revealed in November 2025, swinging to a net loss during the same three-month period.
What to Watch
AI outlook — possibilities, not facts
Naver will gradually strengthen its delivery infrastructure focusing on leased logistics centers
Very likely · Within months
Naver will finance the logistics proceeds through methods minimizing impact on cash flow or revenue structure
Very likely · Within months
Open Questions
- What specific methods will Naver use to finance the logistics investment?
- When exactly will the new logistics affiliate be established?
- How will Coupang's data breach specifically reshape the local e-commerce market?
