
Former Nintendo of America President Doug Bowser defended the company's strategy based on hardware and software integration.
AI-generated summary
Nintendo follows a business model that delivers optimized gaming experiences by integrating hardware and software.
Nintendo is not currently considering transferring its major brands such as Mario and Zelda to rival consoles. According to former Nintendo of America President Doug Bowser, the company has no such need. Moreover, while Xbox and PlayStation are discussing multi-platform strategies more than ever, the company is moving in the opposite direction.
Hardware and software under the same roof
Bowser spoke at an industry panel hosted by GamesBeat. In his speech, he said that the company's console and game development process is different from its competitors. Because hardware and software teams work together. So the two teams do not walk separately from each other.
According to Bowser, in this way, games can be optimized for a specific hardware at the lowest cost. Optimization means adjusting the game to get the best out of the device. Therefore, the game is reshaped according to the device it will run on. Additionally, Bowser stated that this model has been working successfully for the company for many years.
The aim is to establish a Nintendo universe
The company's goal is not just to sell games. He wants to create a “Nintendo universe” where hardware and private brands support each other. For this reason, it is thought that porting games to PlayStation, Xbox or PC does not currently provide a significant advantage.
Competitors follow a different path. For example, Xbox has taken some of its games to other platforms in recent years. PlayStation also released certain titles on PC. In contrast, Nintendo keeps its strongest series on its own hardware. The most important of these series are:
Super Mario
The Legend of Zelda
Super Smash Bros.
Mobile is a minor exception
There is one small exception to the policy: mobile games. Productions such as Super Mario Run and Animal Crossing: Pocket Camp have reached different devices. But the mobile market was never the main strategy for the company. That's why the games in question did not change the general line.
Bowser's words indicate that the company has no intention of porting its major games to rival consoles in the near future. For now, the only address for those who want to play Mario and Zelda is the company's own devices.
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