Online trading: Suspected hacker attack on fashion retailer Asos – shares collapse
Users receive cryptic messages on their smartphones; Stock collapses
Quick Look
- The online fashion retailer Asos is believed to have been the target of a hacker attack.
- Users received cryptic messages about a compromised Snowflake instance.
- The company's share price then fell by over twelve percent.
AI-generated summary
Why It Matters
Asos is a global online fashion retailer with 17 million customers. Snowflake is a platform for storing and analyzing large amounts of data.
London. The British online fashion retailer Asos is believed to have fallen victim to a hacker attack. According to reports, thousands of users received a cryptic text on their smartphones with the title: “Asos hacked”. The company has not yet commented on this.
According to the PA news agency, the text displayed on the phones read: "Dear Asos data protection and IT officers, we have completely compromised the Snowflake instance. Please contact us, otherwise we will publish it." Snowflake software provides companies with a platform on which they can store, merge and analyze large amounts of data.
Asos shares fell by more than twelve percent on Tuesday. The retailer's website initially did not appear to be affected - the German website was initially still available on Tuesday afternoon. Asos, which also owns brands such as Topshop and Miss Selfridge, has 17 million customers worldwide, according to PA.
Open Questions
- Was customer data actually stolen?
- How does the company officially respond to the demands?





