Dubai: It’s Friday the 13th, supposedly the unluckiest day of the year, but for many office workers around the world, it’s turning out to be anything but. Microsoft’s Outlook and Teams have been down since Thursday, leaving inboxes silent and meetings cancelled across dozens of countries.
And for those of us in the UAE, there was more good news: the government has just announced a three-day Eid Al Etihad holiday for federal government employees, which, with the weekend, makes a five-day break. A broken inbox and a long weekend to look forward to? It has well and truly brightened up our weekend.
By Friday morning, Outlook, Microsoft 365 and Teams were still topping Downdetector’s UAE site. As Microsoft’s engineers battled to bring its servers back online, the internet got to work on what it does best. And some of the world’s biggest brands weren’t about to miss the moment.
If any brand was born for this moment, it’s KitKat. The chocolate maker has spent decades telling the world to “have a break”, and on Thursday, Microsoft finally gave everyone one. KitKat’s US account pounced, posting an Instagram carousel with a knowing caption: “So we’re all just signing off for the day now, right? #outlook”. The slides kept the jokes coming: “Outlook decided to take a break, so I guess you should too,” read one, while another nailed the mood of every overworked employee: “Me: I could really use a break rn. My email: here you go.” The finishing touch was a perfectly faked Outlook error screen with a sweet twist: “Something went wrong. Have a KIT KAT and please try again later.” Marketing teams everywhere, take note.
Canva went straight for a cheeky dig at its rival. Its Instagram post mimicked the famous Windows error screen, complete with a smiley face and a QR code, and read: “Some software company ran into a problem. Canva didn’t. We’re still up and running. And yes, Canva Docs can open .docx. 100% working.” The caption was a pun worthy of applause: “After all, we’re all part of the same Teams.”
Then came ChatGPT India, with a reminder that every outage has a dark side: the moment it ends. In its post, someone asks ChatGPT: “Tell me something unluckier than Friday the 13th.” The chilling reply: “Your work email is back online. You have 404 unread emails.” The caption summed up everyone’s weekend plans: “OOO until Monday, guys.”
On social media, the meme makers were in full flow. One clip shows a Magic 8 Ball being asked the question on everyone’s mind: “Will we get emails today?” Another, set against calm, sparkling seas, simply declared: “Guess we can call it Microsoft 364 now.” A video of a cat repeatedly pawing at the Outlook logo on a computer screen was captioned: “POV: Trying to work during the Outlook outage”, while a seal lounging on a beach summed up “working from home and checking if Outlook is back up”.
Some memes were all too relatable. “Me fighting for my life trying to get Outlook to work, just to find out Microsoft was having a worldwide outage,” read one, alongside a monkey in a shirt and tie hammering away at an old computer. A cat in a wizard’s hat captured the endless refreshing: “POV: Refreshing my emails for the millionth time to see if Microsoft has finally decided to get its life together.”
Others leaned into the joy of a quiet inbox. One post, typed straight onto an Outlook screen, read: “Dear Microsoft, Let’s take this outage into next week. No rush. Thanks and Regards, Concerned employee (Not really).” Another paired a peaceful sunset over the sea with the words: “How life started to feel when Microsoft Outlook servers crashed.” But the reality check wasn’t far behind, with one clip simply warning: “Tomorrow when all the emails come through…”
Ordinary users on X were just as creative. “Dear Microsoft, No rush. Take your time. Spend time with your family. Prioritise your mental health,” one user wrote, with suspiciously generous concern. Another sent heartfelt support to the engineers working through the night: “To the Microsoft employees desperately trying to bring Outlook back online, please don’t push yourselves too hard.”
Some went further and treated the outage as an answered prayer. “This Microsoft Outlook outage might be the best thing that’s ever happened to me,” one user confessed. Another had a very specific request: “Don’t fix Outlook until Monday.” And one optimist floated a bold legal theory: “If Outlook doesn’t come back we are legally allowed to take the rest of the week off.”
Spare a thought for those whose jobs are, essentially, Outlook. “OUTLOOK DOWN RN AT MY EMAIL JOB,” one user wrote, in a post that needed no further explanation. Gamers, still waiting on one of the most delayed releases in history, couldn’t resist either: “Can’t believe we got another Microsoft outage before GTA 6.”
Of course, not everyone was laughing. For businesses, schools and government offices that run on Microsoft’s tools, the outage caused real disruption, with deadlines missed and work stuck in limbo. Microsoft admitted its first fixes were “not taking as expected”, and warned that services would return gradually as engineers restored access.
