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Under Oliver Blume, Porsche was supposed to become a progressive electric brand. The new CEO Michael Leiters has decided on a radical change of course and wants to focus more on gasoline engines again.
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Sports car manufacturer in crisis Porsche wants to burn more gasoline than money again
Under Oliver Blume, Porsche was supposed to become a progressive electric brand; the new boss Michael Leiters has decided on a radical change of course. What if he's wrong?
By Alexander Demling
October 7, 2026, 8:21 a.m
Porsche wants to reduce costs, reduce the variety of models and increase the proportion of high-priced vehicles by 2030 in order to increase profitability again after a profit slump of 91.4 percent in the previous year.

Porsche is presenting a strategic realignment called 'Sportwagenschmiede 35' to become more profitable by 2030 by cutting costs, reducing staff and focusing on high-priced models. The goal is a lower break-even point at fewer than 200,000 units and an increase in the average sales price of the top 10,000 vehicles to 330,000 euros.

At the Capital Markets Day in Weissach, Porsche boss Michael Leiters presented a strategy with a focus on combustion engines, new models such as the Macan 2028 and increased individualization in order to increase the operating margin to 10-15 percent, while the electric 718 Boxster with a virtual transmission should convey the driving experience of a combustion engine.

The Bentley Supersports is a super sports car powered purely by a V8 engine that focuses on lightweight construction and driving pleasure, but is significantly weaker and more expensive than the plug-in hybrid top model GT Speed. Despite lower performance and a higher price of 420,000 euros, the series, which is limited to 500 units, is already sold out.
In September, more than one in three newly registered cars in Germany was an electric car. With 88,600 vehicles, the share rose to 34.5 percent, which corresponds to an increase of 95 percent compared to the same month last year.

Zeekr is bringing its flagship 9X to Europe, a five-meter-long luxury SUV with a superhybrid drive that is available from 119,900 euros. The vehicle combines electric range of 180 km with a petrol range extender for a total range of 737 km and relies on luxury features such as Naim sound system with 32 speakers and lounge seats in the rear to attract customers from Bentley, Rolls-Royce and German premium brands.