Production of “Eberswalder” sausage in Zerbst in the future

Following the closure of the factory in Brandenburg, the main production site for the “Eberswalder” sausage brand will now be in Zerbst in the Anhalt-Bitterfeld district. “Eberswalder” products are already being manufactured at the Anhalter Fleischwaren GmbH location and production there should become more important, the company said. With almost 700 employees, the plant supplies food retailers and discounters with branded products and own brands. “An East German brand remains unchanged in East Germany,” it said.

Meat and sausage products have been produced in Zerbst for more than 100 years. The focus there has always been on traditional handcrafted recipes.

“East German consumers have known our sausage for almost 50 years and associate it with familiarity, home and down-to-earth quality,” explained Managing Director Sebastian Kühn. Every third branded sausage in East Germany comes from “Eberswalder”.

According to the information, a large part of the approximately 300 items will be produced in Zerbst in the future. There are also two other East German plants in Suhl and Chemnitz where “Eberswalder” products are manufactured. Individual products are produced in packaging variants in glass and cans in northern Germany. In total, 95 percent of “Eberswalder” products come from East German factories.

At the beginning of the year, the sausage factory in Britz near Eberswalde, northeast of Berlin, in Brandenburg was closed after almost 50 years. 500 employees worked there. The company, which belongs to the Zur-Mühlen Group and thus to the meat giant Tönnies from North Rhine-Westphalia, cited the economic conditions as the reason for the closure. The Food, Enjoyment, Restaurants NGG union complained that a “ruthless return on investment and market adjustment policy” was being pursued. The German meat market is dominated by a few large companies.