Kupeng releases Q3 financial report, Taiwan market momentum explodes! Increase capital by 25.5 billion yuan, early morning delivery coverage exceeds 50%, and deepen the construction of logistics infrastructure in Taiwan
The American company Coupang announced its third quarter results for 2026. The strong presence of the Taiwan market has become an important growth engine. WOW membership has doubled in several years, and it has been approved by the Ministry of Economic Affairs to increase its capital by NT$25.5 billion.
Quick Look
- American company Coupang announced its third-quarter 2026 results.
- Revenue from emerging businesses led by Taiwan and Eats businesses increased by 27% year-on-year to US$1.6 billion.
- WOW's membership has increased by more than 100% in several years, and it has been approved by the Ministry of Economic Affairs to increase its investment by NT$25.5 billion to deepen its local supply chain.
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Why It Matters
American company Coupang announced its third quarter 2026 results on Wednesday, Taipei time, showing the rapid growth of the Taiwan market.
In order to deepen the local supply chain and distribution network, Coolpeng has recently been approved by the Investment Review Committee of the Ministry of Economic Affairs to increase its investment by NT$25.5 billion, demonstrating its firm determination to deeply explore the Taiwan market in the long term. (File photo)
[Financial Channel/Comprehensive Report] American company Coupang officially announced its third quarter 2026 results in the early morning of Wednesday (4th) Taipei time. Financial report data shows that Coolpeng’s strong presence in the Taiwan market has become an important growth engine. The emerging business (Developing Offerings), led by the Taiwan and Eats businesses, after excluding the impact of currency exchange rates, the annual revenue growth rate in the single quarter accelerated to 27%, reaching US$1.6 billion. In order to deepen the local supply chain and distribution network, Coolpeng has recently been approved by the Investment Review Committee of the Ministry of Economic Affairs to increase its investment by NT$25.5 billion, demonstrating its firm determination to deeply explore the Taiwan market in the long term.
Taiwan replicates South Korea's success formula, WOW membership doubles in several years
According to Coolpeng’s latest financial report, overall net revenue in the third quarter of 2026 reached US$10 billion (an annual increase of 7%, an increase of 11% excluding exchange rate effects). Among them, emerging businesses including the Taiwan market performed particularly well, with gross profit reaching US$185 million, an annual increase of 19%.
Bom Kim, founder and CEO of Coupang, said that the enthusiastic response from Taiwanese customers continues to grow, and the development trajectory is highly similar to South Korea at the same development stage. Coolpeng's unique "Rocket Speed Dating" service combined with the "WOW Membership" program demonstrates excellent customer adoption and retention rates. Statistics show that the number of WOW members in Taiwan has not only achieved an annual growth rate of more than 100%, but also a quarterly growth rate of 14%, and the growth rate has further accelerated compared with the second quarter.
Jin Fanxi emphasized that Coolpeng is actively establishing direct purchasing relationships with brands. Combining a rich product selection, operational efficiency, and a supply chain system with low prices every day, plus exclusive in-house logistics, Coolpeng is gradually building a complete retail and logistics ecosystem in Taiwan.
Logistics infrastructure is further upgraded and "early morning delivery" service covers more than half of Taiwan's population
Logistics experience is the core of Coolpeng’s market advantage. At present, Kupeng's own logistics and distribution system can provide services for most orders to arrive seven days a week and the next day. The "Dawn Delivery" just launched last season has achieved explosive expansion. As long as eligible WOW members place an order for designated products before 9 p.m., they can receive the goods before 7 a.m. the next day without having to answer the door in person. Currently, this service covers more than 50% of Taiwan's population.
Investing heavily in capital increase of 25.5 billion to develop long-term local logistics infrastructure, smart logistics and high-quality employment
Coolpeng’s physical investment in Taiwan has also made breakthrough progress. Coolpeng was approved by the Investment Review Committee of the Ministry of Economic Affairs at the end of October to increase capital in its Taiwan subsidiary with NT$25.5 billion. In addition, following the opening of its fourth smart logistics center in Taoyuan in March this year, CoolPeng continues to introduce AI-driven smart logistics technology, responding to the government's policy of promoting digital transformation and industrial investment, and creating a large number of high-quality job opportunities for the local area. From diverse and flexible delivery options to a continuously expanding warehousing network, Coolpeng is using innovative logistics models to continue creating Taiwan’s e-commerce consumer experience.
Open Questions
- What is the specific timetable for the funds to be raised for the 25.5 billion yuan capital increase?
- When will the early morning delivery service cover 100% of Taiwan's population?





