Qwen Glasses N1: Alibaba is launching new AI glasses for around 400 euros
The Chinese company is bringing a new generation of smart glasses onto the market and is positioning itself on a par with the competition from Meta in terms of price.
Quick Look
- Alibaba presented the new generation of smart glasses, Qwen Glasses N1, in Hangzhou.
- With prices starting at around 403 euros, the group competes directly with Meta's Ray-Ban models and wants to integrate AI agents into everyday life.
AI-generated summary
Why It Matters
Alibaba is driving its entry into consumer electronics and, as a full-service provider, covers areas from data centers to end devices.
The Chinese company presents the new generation of its smart glasses. The glasses show how ambitious Alibaba is now, because they are no cheaper than the competition.
Qwen Glasses N1: The new glasses are intended to integrate AI agents into everyday life. Photo: Alibaba
Hangzhou. Alibaba presented the new generation of its smart glasses on Tuesday. The group is thus pushing ahead with its entry into consumer electronics. The company sees itself as a Chinese full-service provider for artificial intelligence, covering everything from the data center to software to end devices.
At an event in Hangzhou, Alibaba introduced the new Qwen Glasses N1 series. Prices start at 2,999 yuan, the equivalent of around 403 euros, before discounts. This means that the glasses are no cheaper than the Ray-Ban models from industry leader Meta Platforms, which cost around 313 euros. Alibaba wants to score points with quality and functions rather than price.
Like Meta, Alibaba wants to make the glasses an entry point for its AI tools and agents. Last month, Meta expanded its range of glasses to include a simplified model without a camera. It costs $349, or around 313 euros, and is primarily intended for interaction with the new AI assistant Muse.
Up to 25 hours of battery life
The new Alibaba glasses feature improved 50-megapixel cameras and sensors. The Pro version costs 3,499 yuan, the equivalent of around 471 euros.
Open Questions
- When will the Qwen Glasses N1 be launched internationally?
- How high are the sales figures compared to Meta?






