
Brett Yormark appointed CEO of multisport platform that will integrate AC Milan and new infrastructure projects
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RedBird Capital Partners is the owner fund of AC Milan. The new holding company aims to integrate sports, entertainment and infrastructure under one management.
Milan Sports & Entertainment ("MSE") is born, a holding company that will bring together RedBird's current and future investments in Milan in the sports, infrastructure and entertainment sectors; Brett Yormark is named CEO. RedBird announces this in a note. "The new company will organize individual assets into a single integrated multisport platform, with centralized management, shared skills and coordinated partnerships between the different activities," reads the press release.
MSE aims to bring together "world-class sports, infrastructure, live entertainment and cultural experiences in an integrated platform, firmly rooted in Milan but with global projection and ambitions. But above all, MSE represents RedBird's long-term investment in Milan and its commitment to the city's future." In the centre, Milan and the new Generali Stadium. The aim will then be to "develop a broader sports and entertainment ecosystem in Milan. Plans include establishing a stadium and arena management business to handle food and beverage services, merchandising and premium suites; evaluating the opportunity to own a Milan-based franchise as part of a proposed NBA Europe league; developing a new sports and live entertainment destination in San Donato; and seeking opportunities to strengthen Milan's role in tennis international".

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