Competition Authority is active in rating measurement

The Competition Authority opened an ex officio investigation against FIFTY5BLUE, which provides television audience measurement services, and the rating measurement investigation was announced today. These measurements determine which program will remain on the air. Which channel the billions of lira advertising budget will go to also depends on the same figures.

Why was the rating measurement investigation opened?

The institution took the decision in line with the findings of its investigation into the advertising industry. The investigation was initiated ex officio, on the institution's own initiative; No complaint was required for this.

According to the official statement, rating results do not only show how much a channel or program is watched. Which audience groups have been reached can also be read from this data. Advertisers and media planning agencies calculate the cost of reaching the target audience with these figures. It directs its budgets accordingly.

Television channels reveal their audience reach with these results. It determines its advertising prices in this way and competes for a share of the advertising pie. Therefore, the institution sees reliable and comparable measurement data as the key to fair competition in the sector.

Scope of the rating measurement investigation

The Competition Authority will look at the results of measurement practices. In addition, how these measurements affect the competitive conditions in television advertising will also be under the spotlight. Rating data is used like a common currency for everyone in the industry.

The titles to be examined for FIFTY5BLUE are as follows:

How it uses measurement data

How to create and manage households in the audience panel

How it processes monitoring records

The method by which measurement results are reported

Whether there is a violation of competition in these processes

Next step in the process

The statement did not give a date for when the investigation would be concluded. There is no decision that the company committed a violation. The outcome of the investigation will be known when the investigation is completed.