
Rob Gehring, head of Monster Beverage's Americas business, will depart to lead Coca-Cola's North America unit effective December 1, as Coke seeks growth amid consumer spending pressures from higher gas and grocery prices, despite posting 7% net sales growth and 3% volume growth in Q2.
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Rob Gehring leads Monster Beverage's Americas business and is set to join Coca-Cola to head its North America unit on December 1, amid Coca-Cola's efforts to sustain growth despite consumer spending cuts due to rising gas and grocery prices.
Rob Gehring, the head of Monster Beverage 's Americas business, will leave to run Coca-Cola 's North America unit, the companies said Friday.
He will take over the position on Dec. 1.
The move comes as Coke tries to maintain growth while U.S. consumers cut back on spending in the face of higher gas and grocery prices. Despite those dynamics, the beverage giant posted net sales growth of 7% in the second quarter, as volume — a key measure of demand — rose 3% in North America.
Though Monster is considerably smaller than Coke, its sales have soared in part due to innovation in the energy drink space. The company reported net sales growth of 20% in its second quarter.
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