Ryder Cup organisers defend record ticket prices for 2027 Ireland event
Daily tickets at Adare Manor will cost €499, up from €260 in Rome 2023, but organisers say event is more accessible than Bethpage
Quick Look
- Ryder Cup organisers have defended ticket prices for the 2027 centenary event at Adare Manor, County Limerick, despite a significant increase from the 2023 Rome event.
- Daily tickets will cost €499 (£434), a record for a European-hosted Ryder Cup but lower than the $750 paid in New York last year.
- Practice day tickets start at €89 with junior tickets at €20.
AI-generated summary
Why It Matters
The Ryder Cup is a prestigious golf competition between Europe and the United States. The 2027 event marks the centenary of the competition, first held in 1927. Adare Manor previously hosted the Ryder Cup in 2006.
Ryder Cup organisers have defended ticket prices for next year's centenary event in Ireland despite a significant increase from the last European edition in Rome.
Daily general admission tickets for the three tournament days on 17-19 September at Adare Manor in County Limerick will cost 499 euros (£434), compared with up to 260 euros in Italy in 2023.
While it marks a record high for ticket prices for a European hosted Ryder Cup, it is less than the $750 (£555) fans paid to watch Europe's victory over the United States at Bethpage Black in New York last year.
"We acknowledge it's an increase from Rome," Richard Atkinson, the European Tour Group's chief Ryder Cup officer, told BBC Sport NI. "That was four years ago and a lot has happened in the world since then. We are lower than Bethpage. We've tried to make this as accessible as possible to a wide demographic of people. Our practice day tickets will be from 89 euros and juniors from 20 euros.
"Our prices are proportionate to a global sporting event. This event has grown in stature and profile, it's one of the biggest sporting events in the world. We're confident in our pricing but we've made it accessible to everyone."
Prices for the Tuesday and Wednesday practice days will be available from 89 euros (£77), while a Thursday ticket - which includes the opening ceremony - will cost 179 euros (£156).
Atkinson added that he "absolutely" believes the 499 euros price tag is fair and feels fans will get their money's worth in Ireland through a combination of golf and entertainment.
"We have significant focus on the fan experience on site and from the moment the people arrive at 6.30 in the morning, they'll be entertained not only by 24 of the best golfers in the world but also outside of the ropes, we'll have an extensive entertainment programme to keep the fans engaged.
"We'll have over 20,000 grandstand seats at Adare, that's a record for any European Ryder Cup, we'll have big screens on every hole."
Open Questions
- Will the price increase affect attendance numbers?
- Are there additional hidden costs for fans?
