China News Service, Quzhou, October 2 (Lan Yini) During the National Day holiday, there was an endless stream of tourists in the Habitat Savana Park in Xiajiang Village, Kecheng District, Quzhou, Zhejiang. Zebras pace on the sand, ostriches stretch their necks to interact with tourists, and animals such as antelopes and meerkats also move leisurely. The exotic wilderness style attracts people to check in and take photos.
It’s hard to imagine that this bustling paradise was just an old granary in the village not long ago. The butterfly change originated from an innovative practice of the Kecheng District Supply and Marketing Cooperative to revitalize idle rural resources.
During the National Day, tourists interact with animals in the Habitat Savana Park. Photo by Wu Yijing
"We have been laying out the pet industry for a long time, and we have always wanted to attract newer economic formats to the countryside." The relevant person in charge of the Kecheng District Supply and Marketing Cooperative said that the local area has begun to develop pet products projects very early, such as the establishment of a cat scratching board production factory in Gutang Village, the construction of four supporting storage bases, and the products are sold to domestic and overseas markets through live broadcasts.
A chance opportunity allowed the team to see the potential of the Qichao cultural tourism business. From selecting the track to opening its doors to welcome guests, it only took two months for this new consumer landmark to be established in Xiajiang Village.
The project has received a good response since its launch. The person in charge of park operations said that since its opening, the park has received more than 18,000 tourists. During the National Day holiday, the park also added a supply and marketing market, with stalls such as handmade jewelry, face painting, woven flower art, and Quzhou specialty snacks offering a one-stop "eat, drink, and have fun". More than 600 tourists were welcomed on the first day of the holiday.
The opening event of Habitat Ridge·Savana Park attracts tourists. Photo courtesy of Kecheng District Supply and Marketing Cooperative
In addition to the "planting" project, Kecheng District Supply and Marketing Cooperative has also launched a "planting plan" to attract entrepreneurs to settle in the village and develop unique small and micro businesses, making the village more lively day by day.
Li Lili, an entrepreneur born in the 1990s, built a "cat courtyard" in the village, where visitors can make a pot of tea and enjoy slow time in the countryside with kittens. "I like courtyards like this. Cats will also be very relaxed in such an environment." Li Lili said that the courtyard is also a natural content creation scene. Every weekend, she will invite anchors to come for live broadcasts.
Local villagers also seized the opportunity to increase their income. Villager "Sister Hua" is one of the first batch of farmer anchors trained by the local supply and marketing cooperative. After accumulating a lot of live broadcast e-commerce experience, she transformed her courtyard into a leisure space integrating succulent viewing, pottery display, and simple coffee. Online traffic and offline experience empower each other, and the single-day revenue in peak season can reach thousands of yuan.
As the local area continues to improve the layout of related industries, emerging business formats have also brought more vitality to the countryside. It is reported that the "Cunbo" base operated by the Kecheng District Supply and Marketing Cooperative has also built a cloud warehouse for the supply chain of pet products, established a one-stop warehousing and distribution platform, and extended supporting industry chains such as offline cultural tourism; the Habitat Ridge Kangaroo Island project it built in Xiacun Village also opened during the National Day. Special projects such as kangaroo-themed restaurants, cultural and creative supermarkets, and wooden house B&Bs attract tourists.
During the National Day, the Habitat Kangaroo Island project opened its doors to welcome guests. Photo by Wu Yijing
This is a microcosm. In recent years, supply and marketing cooperatives at all levels in Zhejiang Province have comprehensively promoted the "Special Action of 'Supply and Marketing Running to Villages' to Help Farmers Wealth Together." From mobile supply and marketing vehicles traveling through the mountains to "local product recommendation officers" playing live broadcasts, supply and marketing forces have entered the fields, constantly expanding new industries, new channels, and new methods, and injecting continuous development momentum into rural revitalization. (over)
