
Seoul has been named the world's favorite city among millennial and Generation Z travelers for the fifth consecutive year in an annual survey by US-based media outlet Trazee Travel, marking the first time any city has achieved five straight wins and earning Quint Status and Hall of Fame induction.
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Seoul has held the top spot in Trazee Travel's annual survey of millennial and Generation Z traveler preferences since 2022.
Seoul has been named the worldโs favorite city among millennial and Generation Z travelers for the fifth consecutive year in an annual survey by US-based media outlet Trazee Travel.
Seoul has held the top spot since 2022, making it the first city to win the title for five consecutive years. The city was also awarded Quint Status for its consecutive wins and inducted into the Hall of Fame.
Dublin, Hong Kong, London and Athens, Greece rounded out the top five.
The recognition highlights how younger travelers are experiencing Seoul beyond its well-known landmarks. Many are increasingly drawn to the cityโs everyday culture, including Korean food and beauty, fashion, pop-up stores, vintage shopping and urban hiking.

Tourist complaints in South Korea reached 1,753 between January and July 2025, surpassing last year's total of 1,744, with foreign visitors accounting for 84.3% of complaints, led by Chinese nationals, and issues including accommodation cancellations, overcharging, and reckless taxi driving.

Maehyang-ri, Hwaseong-si, Gyeonggi-do, which has been used as a US military bombing training site since the Korean War, was reborn as a wellness tourist destination with the creation of the Peace Ecological Park and Peace Memorial Hall after the shooting range was closed in 2005. It provides healing tourism using the sounds of nature through sound walks and healing yoga + singing bowl programs, and plans to develop it into a regional wellness tourism base by receiving certification as a wellness tourist destination from Gyeonggi Province and the Gyeonggi Tourism Organization.

Due to the increasing demand for traveling with pets, reservations for the 'Dapple Stay' program held at temples are closing early, and cooking classes exclusively for pets using temple food are also appearing, and the Buddhist community and local governments are expanding cultural experience programs with pets.

Seoul will implement rolling road closures on Saturday and Sunday due to the 2026 Seoul International Fireworks Festival at Yeouido and the YTN Seoul Tour Marathon in the city center, affecting major routes including Yeouidong-ro, Wonhyo Bridge, Sejong-daero, Euljiro, and Cheonggyecheon-ro, with public transit adjustments and over 1,600 officers deployed to manage traffic.

Seoul Metropolitan Police Agency announced traffic restrictions in central Seoul this weekend due to the Seoul International Fireworks Festival on Saturday and the YTN Seoul Tour Marathon on Sunday, including road closures and subway service changes.

Gangwon Special Self-Governing Province and the East Asia Local Government Tourism Federation (EATOF) member local governments agreed on five major cooperation tasks and adopted a joint declaration at the 19th EATOF General Assembly held in Cebu, Philippines, including AI-based smart tourism, carbon neutrality, revitalization of high-value local content tourism, establishment of a tourism model for cooperation between local governments, universities, and industries, and establishment of a tourism safety and crisis management system.