Singapore wants a bigger slice of the global gold market. Is it too late to the party?

Singapore is stepping up efforts to become a major player in the global gold market, betting that a new central bank vaulting service and tax incentives will help it attract more bullion flows.

The Monetary Authority of Singapore on Tuesday launched a gold vaulting service for foreign central banks and sovereign entities, with an initial capacity of 500 metric tons.

The city-state also plans to introduce tax exemptions for certain wholesale gold-related services such as vaulting, refining, recasting, testing and broking. In June, Singapore unveiled plans for a physical gold clearing system to facilitate the settlement of bullion transactions in the city-state, with operations expected to begin in the first quarter of 2027.

The initiatives mark the country's latest attempt to establish itself as a key bullion hub alongside established centers such as London and Switzerland, as more gold trading activity shifts toward Asia.

But breaking into a market dominated by established trading hubs may prove an uphill battle. For instance, London vaults held about 9,850 metric tons of gold at the end of October, including commercial and central bank storage.

The push from Singapore also comes as rival Hong Kong is also expanding its gold storage and clearing infrastructure, leveraging its proximity to China, the world's largest gold market.

"Singapore is very late to the party as building up a physical hub requires volume when it comes to trade backed structures," said Juerg Kiener, chief investment officer at Swiss Asia Capital.

"The largest gold market is China and its window to the rest of the world is Hong Kong," he told CNBC, adding that Singapore is not well-positioned to compete with Hong Kong in gold-backed trade.

Kiener said Singapore could instead carve out a niche in physical gold storage for financial institutions, although commercial vaulting services are already available in the city-state, including at its high-security freeport near Changi Airport.

Singapore's efforts come as gold flows have already undergone a significant transformation over the past decade.

Historically, much of the world's bullion moved through London and Switzerland, where large gold bars were traded or refined before being shipped to Asian markets.

But the expansion of Asian refineries and growing regional demand have increasingly allowed gold to move directly between Asian markets, reducing their dependence on European trading centers, Kavalis said.

The development of more sophisticated gold hubs in Asia could accelerate that shift.

Still, Hong Kong might have an edge in serving central banks and institutions whose financial activities are closely tied to China, while Singapore could appeal to those already active in its banking and financial markets, Kavalis said.

Fan sees room for both centers to grow. "We see the two centers complementing each other and not really competing with each other," he said.

Singapore's Deputy Prime Minister Gan Kim Yong similarly dismissed suggestions that the two financial hubs were looking at securing a larger share of the same pie. "It's not a zero-sum game," Gan said Tuesday, adding that Singapore's vaulting service would provide central banks with another option for diversifying where they hold their reserves.

Whether Singapore can translate its reputation as a trusted financial center into meaningful bullion flows remains to be seen. "It's a bit chicken and egg because to attract volumes you want liquidity, but to get liquidity you need volumes," Fan said.