Far East SOGO Department Store's 39th anniversary celebrations will be held today, with a sales target of 13 billion yuan for all seven stores in Taiwan.
As the department store's anniversary celebrations enter the final stage, Far East SOGO Department Store Taipei Store is the finale. The 39th anniversary celebration event officially kicks off today (5th), launching a 12-day high-intensity promotion, striving to jointly challenge the performance target of NT$13 billion across the seven branches in Taiwan, and strive to capture the end-of-year consumer spending.
As for the payment feedback that consumers are most concerned about, SOGO Department Store’s credit card discounts have also been greatly increased this year. Using the main China Trust SOGO co-branded card, in addition to the basic rewards for the whole store, the combined rewards for designated businesses can reach up to 14%. In addition, Cathay Pacific CUBE Card joins the anniversary celebrations for the first time this year. Consumers can enjoy up to 4% rebates by clicking on the "Autumn Travel" plan, providing more diverse payment options.
The limited-edition products sold on the first day of the event have always been the focus of anniversary celebrations and the biggest incentive for consumers to queue up. SOGO Department Store has launched a number of sincere product combinations from various brands, coupled with many buy-1-get-1-free discounts. The full rewards for home appliances and 3C areas are even more eye-catching. As long as your consumption reaches the specified threshold, you will have the opportunity to receive popular products such as Apple iPhone 18 Pro 256GB mobile phone and Dyson air purifier, providing consumers with the most attractive incentives to rush to buy.
SOGO Zhongxiao Store, known as the "Palace of Beauty Queen", offers great discounts, making makeup and skin care products the focus of shopping in the store. In line with the recovery trend of medical beauty consumers gradually returning to daily maintenance, the beauty brand HR Helena on the first floor of Zhongxiao Hall launched a shocking offer of "Buy 1 Get 12 Free" on designated products. At the same time, many brands gathered to launch limited-time value combinations or classic specials, allowing consumers to purchase all their annual needs at the most cost-effective price.
Zhongxiao Pavilion: The Estee Lauder Small Brown Eye Fever Set is available for a limited time on November 5th. It is worth 7,450 yuan and has a discounted price of 3,780 yuan. It is limited to 200 sets and will be sold starting at 7 p.m.
Fuxing Pavilion: AVEDA Ultimate Abundance Recommended Set, priced at RMB 6,400, plus a SOGO electronic gift voucher of RMB 600, limited to 30 copies.
Not only beauty products and home appliances, but also international boutiques have joined the discount war to capture the high-end consumer market. SOGO emphasizes the full rewards of high-quality products. If you spend 20,000 yuan on designated international high-quality products in a single day, you will receive a 2,000 yuan electronic voucher. In addition, the 2027 early spring new products of major boutique brands such as LOEWE will also be the first to appear at SOGO counters, allowing consumers to enjoy high discounts and grasp the latest fashion trends without any time lag.
In order to capture the younger generation and fan economy, SOGO this year exclusively teamed up with Japan's Sanrio (Sanrio), four popular characters to assist. Hello Kitty, Big-Eared Dog, Pudding Dog and Pacha Dog became the protagonists of this anniversary celebration, creating healing and practical member-exclusive in-store gifts. As long as you reach the specified threshold, you can exchange for practical goodies such as insulated lunch boxes, portable thermos bottles, and environmentally friendly automatic umbrellas. Through the appeal of the popular IP, it has successfully attracted young customers to participate, and also added topic and buying momentum to this annual shopping event.
SOGO cooperates with Japan's Sanrio to create cute and practical exclusive store gifts.
Leveraging this strong customer gathering force, facing the upcoming e-commerce Double 11 Shopping Festival, SOGO's physical department stores have also demonstrated irreplaceable advantages. Through the unique experience of physical stores, consumers can not only try on clothes and makeup and skin care products in person, but also enjoy the shopping guarantee of instant pick-up without waiting for logistics. Coupled with differentiated advantages such as the RMB 6,400 electronic discount coupon exclusive to SOGO App members and on-site staff services, the actual feedback provided by physical department stores is even cheaper than that of e-commerce platforms, successfully using experience and feedback to keep customers in the physical channel.
Zhongxiao Pavilion: ISPO+ HOKA Kawana 3-way running shoes (men and women), original price 4,680 yuan, special price 3,276 yuan, limited to 60 pairs in total.
Zhongxiao Hall: RIMOWA Essential series Cabin Magenta purple suitcase 21 inches, priced at 33,700 yuan.
Fuxing Hall: Mode Marie covered Tito classic underwear, original price 2,160 yuan (1 set), special offer buy 1 get 1 free, limited to 30 sets in total, only available on November 7.
Fuxing Hall: Fujiya Cocoa Cake Roll Slices, original price 160 yuan, special offer buy 1 get 1 free, limited to 20 sets per day, only available from November 5th to November 10th at 11:00.
