The Gaming Inspectorate reacts to SVT's review: "Very interesting"

The Swedish Gambling Act prohibits the promotion of illegal gambling, for example the promotion of games at unlicensed casinos. The Swedish Gaming Authority has received several complaints about Casinodaddy in the past year, but the authority has not acted.

Investigator Marcus Aronsson says that they have assessed that there are no legal grounds to act against the Joelsson brothers from Scania, who run Casinodaddy.

- It is forbidden to market illegal casinos in Sweden, which target Sweden. There we can look at what legal conditions we have to achieve this. And I can only say that no case has been opened against them. They have not ended up in that pile, says Marcus Aronsson.

The loophole

Spelinspektionen's investigators highlight references to Swedish kronor, Swedish flags and the country code +46 as factors that can determine whether a website targets Swedes. And, not least: the Swedish language.

Reviews of illegal casino advertising and new supervision have caused several Swedish casino influencers to change their language to English, notes Marcus Aronsson.

- This is a shift that we have seen, he says.

The increased awareness of loopholes such as English makes it more difficult to prosecute the Swedish influencers who market unlicensed casinos.

The Crippa case

Earlier this year, YouTuber Christofer "Chrippa" Lundström, as the first casino influencer in Sweden, was sentenced to prison. He had advertised four illegal casinos.

Casinodaddy has partnerships with 700 casinos, including the four Christofer Lundström was convicted of marketing. Unlike Chrippa, Casinodaddy speaks English in his broadcasts.

The Swedish Gaming Authority: "Problematic"

Casinodaddy themselves believe that they speak English and have an international audience, but SVT's review shows that the largest individual share of Casinodaddy's audience is Swedish.

In Sweden, and especially in a young audience, everyone speaks English. Isn't this going to be a pretty big loophole in the legislation?

- It becomes problematic in that we have to be able to show that the site is aimed at Sweden, in order to judge that it violates the legislation, says Marcus Aronsson at the Gambling Inspectorate.

In the clip, Marcus Aronsson reacts to SVT's information about Casinodaddy.