
How MP André Janones mobilized millions of subscribers on WhatsApp to counter Bolsonaro during the Brazilian presidential election.
Brazilian MP André Janones orchestrated a vast mobilization on a WhatsApp channel to support Lula against Bolsonaro during the presidential election, leading to a narrow victory and an explosion in the number of subscribers of the loop.
AI-generated summary
André Janones used a WhatsApp channel called 'Lula's Army' to coordinate the distribution of messages and counter the Bolsonaro family during the Brazilian presidential election.
André Janones is a deputy from Minas Gerais, in eastern Brazil, worried about seeing Bolsonaro return to Planalto, the official seat of executive power.
In order to avoid this scenario, the man had, the day after the first round of the presidential election, the idea of providing instructions to a WhatsApp channel called “Lula’s Army”, for the attention of his “soldiers”.
Their missions: to broadcast the video of an elected official from their side in Parliament to a background of phonk music, to convince a relative of the merits of a point in the program, to share a publication en masse to “break” the algorithm or to post at the same time a photo in a Seleçao jersey, the Brazilian football team, with their hand raised in the shape of an “L”.
As a result of the races, the loop went from 60,000 to nearly 11 million subscribers, Lula was re-elected on October 25 against Flavio Bolsonaro, and this former bus conductor was seen with wet eyes, stammering with emotion, against the shoulder of the winner, in the evening...

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